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Marketing For Dummies [electronic resource].

By: Material type: Computer fileComputer filePublisher number: 9780470502105Series: For DummiesPublication details: Hoboken : John Wiley & Sons, Inc., 2009.Edition: 3rd edISBN:
  • 9780470567272
Subject(s): Genre/Form: Additional physical formats: Print version:: Marketing For DummiesDDC classification:
  • 658.8
LOC classification:
  • F5415.13 .H468 2009
Online resources:
Contents:
Marketing For Dummies®, 3rd Edition; About the Author; Contents at a Glance; Table of Contents; Introduction; About This Book; Conventions Used in This Book; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Part I: Designing a Great Marketing Program; Chapter 1: Optimizing Your Marketing Program; Chapter 2: Strengthening Your Marketing Strategy; Chapter 3: Writing a Marketing Plan; Part II: Leveraging Your Marketing Skills; Chapter 4: Researching Your Customers, Competitors, and Industry; Chapter 5: Engaging Your Marketing Imagination
Chapter 15: Finding the Right Pricing ApproachChapter 16: Distributing Your Product Where Your Customers Are; Chapter 17: Succeeding in Sales and Service; Part VI: The Part of Tens; Chapter 18: Ten Common Marketing Mistakes (And How to Avoid Them); Chapter 19: Ten Ways to Launch Guerilla Marketing Attacks; Chapter 20: Ten (Or So) Ways to Survive Sales Downturns; Chapter 21: Ten (Plus One) Tips for Boosting Web Sales; Index
Chapter 6: Pumping Up Your Marketing CommunicationsPart III: Advertising for Fun and Profit; Chapter 7: Perfecting Your Printed Materials; Chapter 8: Signing On to Outdoor Advertising; Chapter 9: Broadcasting Your Message; Part IV: Finding Powerful Alternatives to Advertising; Chapter 10: Maximizing Your Web Marketing; Chapter 11: Making a Positive Impression in Low-Cost Ways; Chapter 12: Leveraging Face-to-Face Marketing Opportunities; Chapter 13: Going Direct with Your Marketing; Part V: Selling Great Products to Anyone, Anytime, Anywhere; Chapter 14: Making Your Brand Stand Out
Summary: Covers everything from essential marketing principles and techniques to the latest methods and trends Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches. Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat e
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Description based upon print version of record.

Marketing For Dummies®, 3rd Edition; About the Author; Contents at a Glance; Table of Contents; Introduction; About This Book; Conventions Used in This Book; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Part I: Designing a Great Marketing Program; Chapter 1: Optimizing Your Marketing Program; Chapter 2: Strengthening Your Marketing Strategy; Chapter 3: Writing a Marketing Plan; Part II: Leveraging Your Marketing Skills; Chapter 4: Researching Your Customers, Competitors, and Industry; Chapter 5: Engaging Your Marketing Imagination

Chapter 15: Finding the Right Pricing ApproachChapter 16: Distributing Your Product Where Your Customers Are; Chapter 17: Succeeding in Sales and Service; Part VI: The Part of Tens; Chapter 18: Ten Common Marketing Mistakes (And How to Avoid Them); Chapter 19: Ten Ways to Launch Guerilla Marketing Attacks; Chapter 20: Ten (Or So) Ways to Survive Sales Downturns; Chapter 21: Ten (Plus One) Tips for Boosting Web Sales; Index

Chapter 6: Pumping Up Your Marketing CommunicationsPart III: Advertising for Fun and Profit; Chapter 7: Perfecting Your Printed Materials; Chapter 8: Signing On to Outdoor Advertising; Chapter 9: Broadcasting Your Message; Part IV: Finding Powerful Alternatives to Advertising; Chapter 10: Maximizing Your Web Marketing; Chapter 11: Making a Positive Impression in Low-Cost Ways; Chapter 12: Leveraging Face-to-Face Marketing Opportunities; Chapter 13: Going Direct with Your Marketing; Part V: Selling Great Products to Anyone, Anytime, Anywhere; Chapter 14: Making Your Brand Stand Out

Covers everything from essential marketing principles and techniques to the latest methods and trends Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches. Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat e