Syndetics cover image
Image from Syndetics

Retailing and Sport [electronic resource].

By: Material type: Computer fileComputer filePublisher number: 9781848556324Series: International Journal of Retail & Distribution Management - Volume 37, Edition 4Publication details: Bradford : Emerald Group Publishing Limited, 2009.ISBN:
  • 9781848556331
Subject(s): Genre/Form: Additional physical formats: Print version:: Retailing and SportDDC classification:
  • 659.132
LOC classification:
  • HF5827
Online resources:
Contents:
Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Sports celebrity endorsements in retail products advertising; Theeffects of negative information transference in the celebrity endorsement relationship; A comparison of four strategies to promote fair trade products; Defining brand values through sponsorship; Delineating the outcomes of sponsorship; Consumer-brand relationships in sport: brand personality and identification
Summary: The importance of the relationship between retailing and sports has grown tremendously over the past few decades, and not just in the U.S. and Europe. The 2007 U.S. Superbowl drew nearly 100 million television viewers in the U.S. alone, with millions more watching in other countries. According to FIFA, the 2002 World Cup soccer championships drew over 1 billion viewers world-wide. These are examples of events which drive the sales of related products such as team apparel and even electronics (e.g. televisions), which are sold to the public through retail outlets (in different channel forms). S
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Description based upon print version of record.

Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Sports celebrity endorsements in retail products advertising; Theeffects of negative information transference in the celebrity endorsement relationship; A comparison of four strategies to promote fair trade products; Defining brand values through sponsorship; Delineating the outcomes of sponsorship; Consumer-brand relationships in sport: brand personality and identification

The importance of the relationship between retailing and sports has grown tremendously over the past few decades, and not just in the U.S. and Europe. The 2007 U.S. Superbowl drew nearly 100 million television viewers in the U.S. alone, with millions more watching in other countries. According to FIFA, the 2002 World Cup soccer championships drew over 1 billion viewers world-wide. These are examples of events which drive the sales of related products such as team apparel and even electronics (e.g. televisions), which are sold to the public through retail outlets (in different channel forms). S