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Corporate Social Responsibility (CSR) [electronic resource].

By: Material type: Computer fileComputer filePublisher number: 9783836696159Publication details: Hamburg : Diplomica Verlag, 2010.ISBN:
  • 9783836646154
Subject(s): Genre/Form: Additional physical formats: Print version:: Corporate Social Responsibility (CSR): an International Marketing ApproachDDC classification:
  • 300
LOC classification:
  • HF5006
Online resources:
Contents:
Corporate Social Responsibility (CSR):an International Marketing Approach; Table of Contents; List of Figures; List of Abbreviations; 1. Introduction; 2. The CSR Approach; 3. Benchmarking CSR; 4. Role and Potential of CSR shown on 4 Aspects; 5. Critical Review on Greenwashing; 6. CSR as a Marketing Approach; 7. International Valuation of CSR with Focus on Marketing; 8. Conclusion; Bibliography; Lebenslauf
Summary: This book presents the main framework of Corporate Social Responsibility (CSR) in connection with International Marketing. It includes the CSR background, such as its history and examples of how organizations implemented/can implement the philosophy of CSR into their core business.It is also illustrated how companies and organizations can control and measure their social actions. Furthermore, the advantages and disadvantages of the CSR implementation within an organization were compared. This allows the reader to understand which actions are beneficial for the organization and those that a
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

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Description based upon print version of record.

Corporate Social Responsibility (CSR):an International Marketing Approach; Table of Contents; List of Figures; List of Abbreviations; 1. Introduction; 2. The CSR Approach; 3. Benchmarking CSR; 4. Role and Potential of CSR shown on 4 Aspects; 5. Critical Review on Greenwashing; 6. CSR as a Marketing Approach; 7. International Valuation of CSR with Focus on Marketing; 8. Conclusion; Bibliography; Lebenslauf

This book presents the main framework of Corporate Social Responsibility (CSR) in connection with International Marketing. It includes the CSR background, such as its history and examples of how organizations implemented/can implement the philosophy of CSR into their core business.It is also illustrated how companies and organizations can control and measure their social actions. Furthermore, the advantages and disadvantages of the CSR implementation within an organization were compared. This allows the reader to understand which actions are beneficial for the organization and those that a