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Economics for Managers [electronic resource].

By: Material type: Computer fileComputer filePublisher number: 9788184886092Publication details: New Delhi : Himalaya Publishing House, 2010.ISBN:
  • 9789350440001
Subject(s): Genre/Form: Additional physical formats: Print version:: Economics for ManagersDDC classification:
  • 330.024/658
LOC classification:
  • HB171.5
Online resources:
Contents:
COVER; Contents; MODULE-I INTRODUCTORY; Economic Principles in Decision-making; Concepts and Scientific Method of Economic Thinking; Micro and Macroeconomics; Markets and Competition; Demand; Elasticity of Demand; Supply Analysis; Price Equilibrium in a Perfectly Competitive Market; Consumer Surplus, Producer Surplus and Market Efficiency; Production Function; The Costs of Production; Economies and Diseconomies of Scale; Module II : Firms in Competitive Markets; Theory of Profit Maximisation; Firms Under Perfect Competition; Monopoly; The Analytics of Price Discrimination
MODULE III : OLIGOPOLYOligopoly; Monopolistic Competition; The Theory of Consumer Choice; MODULE IV : PRODUCTION AND GROWTH; National Income: Meaning and Measurement; Economic Growth; Savings and Investment; Financial Institutions; Meaning and Functions of Money; Inflation; Open Economy Macroeconomics; Foreign Exchange; MODULE V : AGGREGATE DEMAND AND AGGREGATE SUPPLY; Economic Fluctuations; Objectives and Instruments of Monetary Policy; Fiscal Policy; Monetarism vs. Keynesianism; The Policy Debate
Summary: This book explores economics for the understanding and application of economic analysis in the process of business decision-making by the managers. Understanding of economics as an applied science in management is crucial for the decision-makers in business tasks, such as correct pricing and marketing decisions and resource allocation as well as business forecasting and planning.The book offers exploration of economic concepts, principles and tools of analysis with illustration and cases on practical consideration as an outcome of over four decades long teaching and writing experience of the a
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Description based upon print version of record.

COVER; Contents; MODULE-I INTRODUCTORY; Economic Principles in Decision-making; Concepts and Scientific Method of Economic Thinking; Micro and Macroeconomics; Markets and Competition; Demand; Elasticity of Demand; Supply Analysis; Price Equilibrium in a Perfectly Competitive Market; Consumer Surplus, Producer Surplus and Market Efficiency; Production Function; The Costs of Production; Economies and Diseconomies of Scale; Module II : Firms in Competitive Markets; Theory of Profit Maximisation; Firms Under Perfect Competition; Monopoly; The Analytics of Price Discrimination

MODULE III : OLIGOPOLYOligopoly; Monopolistic Competition; The Theory of Consumer Choice; MODULE IV : PRODUCTION AND GROWTH; National Income: Meaning and Measurement; Economic Growth; Savings and Investment; Financial Institutions; Meaning and Functions of Money; Inflation; Open Economy Macroeconomics; Foreign Exchange; MODULE V : AGGREGATE DEMAND AND AGGREGATE SUPPLY; Economic Fluctuations; Objectives and Instruments of Monetary Policy; Fiscal Policy; Monetarism vs. Keynesianism; The Policy Debate

This book explores economics for the understanding and application of economic analysis in the process of business decision-making by the managers. Understanding of economics as an applied science in management is crucial for the decision-makers in business tasks, such as correct pricing and marketing decisions and resource allocation as well as business forecasting and planning.The book offers exploration of economic concepts, principles and tools of analysis with illustration and cases on practical consideration as an outcome of over four decades long teaching and writing experience of the a