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Business Essentials [electronic resource].

By: Material type: Computer fileComputer filePublisher number: 9780751790436Series: Business EssentialsPublication details: London : BPP Learning Media, 2010.ISBN:
  • 9780751791594
Subject(s): Genre/Form: Additional physical formats: Print version:: Business Essentials: Marketing and PromotionDDC classification:
  • 658.80076 22
LOC classification:
  • HF5415.13
Online resources:
Contents:
Book Cover; Title; Copyright; Contents; Introduction; Study Guide; Part A: Marketing Intelligence; Chapter 1: BUYER BEHAVIOUR AND THE PURCHASE DECISION-MAKING PROCESS; Chapter 2: MARKETING RESEARCH; Chapter 3: THE PROCESSES AND FORMS OF MARKETING RESEARCH; Chapter 4: MARKETING RESEARCH TECHNIQUES; Chapter 5: CUSTOMER SATISFACTION; Part B: Marketing Planning; Chapter 6: MARKETING PLANNING AND MARKETING VISION; Chapter 7: ORGANISATIONAL CAPABILITY; Chapter 8: EXTERNAL ENVIRONMENTAL ANALYSIS; Chapter 9: COMPETITOR ANALYSIS; Chapter 10: NEW PRODUCTS; Chapter 11: THE EXTENDED MARKETING MIX
Chapter 12: IMPLEMENTATION AND ETHICAL ISSUESAppendix: Edexcel Guidelines; EDEXCEL GUIDELINES FOR UNIT 17: MARKETING INTELLIGENCE; EDEXCEL GUIDELINES FOR UNIT 18: ADVERTISING AND PROMOTION; EDEXCEL GUIDELINES FOR UNIT 19: MARKETING PLANNING; EDEXCEL GUIDELINES FOR UNIT 20: SALES PLANNING AND OPERATIONS; Bibliography; Index; Review Form
Summary: Business Essentials, a series of targeted course books cover Edexcel's current guidance for the Higher Nationals in Business, but also offer the ideal solution for a multitude of other business related courses.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Description based upon print version of record.

Book Cover; Title; Copyright; Contents; Introduction; Study Guide; Part A: Marketing Intelligence; Chapter 1: BUYER BEHAVIOUR AND THE PURCHASE DECISION-MAKING PROCESS; Chapter 2: MARKETING RESEARCH; Chapter 3: THE PROCESSES AND FORMS OF MARKETING RESEARCH; Chapter 4: MARKETING RESEARCH TECHNIQUES; Chapter 5: CUSTOMER SATISFACTION; Part B: Marketing Planning; Chapter 6: MARKETING PLANNING AND MARKETING VISION; Chapter 7: ORGANISATIONAL CAPABILITY; Chapter 8: EXTERNAL ENVIRONMENTAL ANALYSIS; Chapter 9: COMPETITOR ANALYSIS; Chapter 10: NEW PRODUCTS; Chapter 11: THE EXTENDED MARKETING MIX

Chapter 12: IMPLEMENTATION AND ETHICAL ISSUESAppendix: Edexcel Guidelines; EDEXCEL GUIDELINES FOR UNIT 17: MARKETING INTELLIGENCE; EDEXCEL GUIDELINES FOR UNIT 18: ADVERTISING AND PROMOTION; EDEXCEL GUIDELINES FOR UNIT 19: MARKETING PLANNING; EDEXCEL GUIDELINES FOR UNIT 20: SALES PLANNING AND OPERATIONS; Bibliography; Index; Review Form

Business Essentials, a series of targeted course books cover Edexcel's current guidance for the Higher Nationals in Business, but also offer the ideal solution for a multitude of other business related courses.