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Everywhere [electronic resource] : Comprehensive Digital Business Strategy for the Social Media Era

By: Material type: Computer fileComputer filePublisher number: 9780470651704Publication details: Hoboken : John Wiley & Sons, Inc., 2011.ISBN:
  • 9781118016275
Subject(s): Genre/Form: Additional physical formats: Print version:: Everywhere : Comprehensive Digital Business Strategy for the Social Media EraDDC classification:
  • 658.4012 658.8/72
LOC classification:
  • HD31.W37 2011
Online resources:
Contents:
Everywhere Comprehensive Digital Business Strategy for the Social Media Era; CONTENTS; ACKNOWLEDGMENTS; PREFACE; INTRODUCTION; PART I: The Evolving Social Web; 1 The Social Enterprise: A New Source of Competitive Advantage; PART II: On Becoming a Social Enterprise; 2 Toward a Comprehensive Digital Business Strategy; 3 Building Enterprise-Wide Engagement Capability; 4 Developing a Digitally Driven Company: Culture, Structure, and Leadership; PART III: Across the Business Universe; 5 Marketing, Sales, and Service, Step 1: Organize Around Customer Engagement
6 Marketing, Sales, and Service, Step 2: Converse with Your Customers7 Innovation: Commit to Openness, Speed, and Crowds; 8 Strategy Execution: Capitalize on What Your Organization Already Knows; 9 Human Capital: Expect Real-Time Resumes and Create a Twenty-First CenturyWorkplace; PART IV: The Future of the Social Enterprise; 10 Next; NOTES; INDEX
Summary: Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value.Develop a compr
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Description based upon print version of record.

Everywhere Comprehensive Digital Business Strategy for the Social Media Era; CONTENTS; ACKNOWLEDGMENTS; PREFACE; INTRODUCTION; PART I: The Evolving Social Web; 1 The Social Enterprise: A New Source of Competitive Advantage; PART II: On Becoming a Social Enterprise; 2 Toward a Comprehensive Digital Business Strategy; 3 Building Enterprise-Wide Engagement Capability; 4 Developing a Digitally Driven Company: Culture, Structure, and Leadership; PART III: Across the Business Universe; 5 Marketing, Sales, and Service, Step 1: Organize Around Customer Engagement

6 Marketing, Sales, and Service, Step 2: Converse with Your Customers7 Innovation: Commit to Openness, Speed, and Crowds; 8 Strategy Execution: Capitalize on What Your Organization Already Knows; 9 Human Capital: Expect Real-Time Resumes and Create a Twenty-First CenturyWorkplace; PART IV: The Future of the Social Enterprise; 10 Next; NOTES; INDEX

Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value.Develop a compr