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Private Label [electronic resource] : Turning the Retail Brand Threat into Your Biggest Opportunity

By: Material type: Computer fileComputer filePublisher number: 9780749455934Publication details: London : Kogan Page, 2009.ISBN:
  • 9780749457396
Subject(s): Genre/Form: Additional physical formats: Print version:: Private Label : Turning the Retail Brand Threat into Your Biggest OpportunityDDC classification:
  • 658.827
LOC classification:
  • 2008049606
  • HF5429 .L522 2009
Online resources:
Contents:
Contents; Acknowledgements; Introduction: the new privatization; Part 1 Understanding the opportunity; 1 Private facts; The nature of the beast; The global facts; The local facts; The brand facts; The people facts; The dependence facts; The category facts; 2 Private myths; Myth 1: Private Labels are for people who buy Private Label; Myth 2: We buy Private Label now and then; Myth 3: Private Labels are for people with no money; Myth 4: It can't grow any bigger; Myth 5: Private Labels are not business builders; Myth 6: People don't like Private Label
11 For every threat there's an opportunityBack to spiffing!; Redefining the brand; Better understanding the threat; 12 The Private principles; The Private Label Way; The 10 principles; 13 Private principle 1: Running the risk and living the reality; Headlines; Reorganize to reflect the future, not the past; Begin by asking three questions; Become PRIVATE CENTRIC; Why the conventional simply isn't good enough; Summary and opportunities; Actions to consider; 14 Private principle 2: Retailize and be radical; Headlines; Avoiding the conventional; Question the status quo
Make sure you're not a commodityLove me do, love me not; To supply or not?; Cut the tail; Develop a brand price architecture; Decide if you are 'in' or 'out'; Prove you still have a role; Summary and opportunities; Actions to consider; 15 Private principle 3: Tomorrow's global, social and environmental issues are your opportunities today; Headlines; Trusting in the future; Greenwashing versus realizing the big issues; The big issues defined; Big global issue 1: health issues; And it's not just the small brands; Big global issue 2: participation issues; Big global issue 3: lifestyle issues
Myth 7: Let's call it anything except a brandMyth 8: It's not profitable anyway; 3 Private past; We've seen it all before!; But a funny thing happened 'on the way to the forum'!; The new old thing; Freedom brands - blame the French; 4 Private present; The trends show the way; It's a brand, stupid!; The US experience; The UK experience; A closer look at some key brands; And the trend continues...; 5 Private future; How big can it get? As big as you want it to get!; The volume versus value distortion; Heaven or hell, opportunity or threat; Will it continue to grow?; What determines the future?
One for all and all for one
Private Label driversThe online driver; The Tesco effect; Part 1 summary and implications; Part 2 Identifying the opportunity; 6 The S&S X Global Research Report; An 'all parties' perspective; 7 The shopper perspective; Let's start with the shopper; Achieving product parity; Category differentiation; The shopper's Private future; 8 The brand perspective; The silent wall; The other side of the coin; 9 The retailer perspective; Finally the retailers!; 10 The overall perspective; We agree to disagree; Part 2 research summary: key points; Part 3 Retailizing the brand opportunity
Summary: Private Label examines the recent international growth of private label or retail brands - and the threats posed to manufacturers by this growth. The book provides strategies to combat these dangers and suggests how brand managers could use this situation as an opportunity to revitalize their brands. Private Label also demonstrates ways in which retailers can maximize the potential of their own private labels.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Description based upon print version of record.

Contents; Acknowledgements; Introduction: the new privatization; Part 1 Understanding the opportunity; 1 Private facts; The nature of the beast; The global facts; The local facts; The brand facts; The people facts; The dependence facts; The category facts; 2 Private myths; Myth 1: Private Labels are for people who buy Private Label; Myth 2: We buy Private Label now and then; Myth 3: Private Labels are for people with no money; Myth 4: It can't grow any bigger; Myth 5: Private Labels are not business builders; Myth 6: People don't like Private Label

11 For every threat there's an opportunityBack to spiffing!; Redefining the brand; Better understanding the threat; 12 The Private principles; The Private Label Way; The 10 principles; 13 Private principle 1: Running the risk and living the reality; Headlines; Reorganize to reflect the future, not the past; Begin by asking three questions; Become PRIVATE CENTRIC; Why the conventional simply isn't good enough; Summary and opportunities; Actions to consider; 14 Private principle 2: Retailize and be radical; Headlines; Avoiding the conventional; Question the status quo

Make sure you're not a commodityLove me do, love me not; To supply or not?; Cut the tail; Develop a brand price architecture; Decide if you are 'in' or 'out'; Prove you still have a role; Summary and opportunities; Actions to consider; 15 Private principle 3: Tomorrow's global, social and environmental issues are your opportunities today; Headlines; Trusting in the future; Greenwashing versus realizing the big issues; The big issues defined; Big global issue 1: health issues; And it's not just the small brands; Big global issue 2: participation issues; Big global issue 3: lifestyle issues

Myth 7: Let's call it anything except a brandMyth 8: It's not profitable anyway; 3 Private past; We've seen it all before!; But a funny thing happened 'on the way to the forum'!; The new old thing; Freedom brands - blame the French; 4 Private present; The trends show the way; It's a brand, stupid!; The US experience; The UK experience; A closer look at some key brands; And the trend continues...; 5 Private future; How big can it get? As big as you want it to get!; The volume versus value distortion; Heaven or hell, opportunity or threat; Will it continue to grow?; What determines the future?

One for all and all for one

Private Label driversThe online driver; The Tesco effect; Part 1 summary and implications; Part 2 Identifying the opportunity; 6 The S&S X Global Research Report; An 'all parties' perspective; 7 The shopper perspective; Let's start with the shopper; Achieving product parity; Category differentiation; The shopper's Private future; 8 The brand perspective; The silent wall; The other side of the coin; 9 The retailer perspective; Finally the retailers!; 10 The overall perspective; We agree to disagree; Part 2 research summary: key points; Part 3 Retailizing the brand opportunity

Private Label examines the recent international growth of private label or retail brands - and the threats posed to manufacturers by this growth. The book provides strategies to combat these dangers and suggests how brand managers could use this situation as an opportunity to revitalize their brands. Private Label also demonstrates ways in which retailers can maximize the potential of their own private labels.