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Social Media Marketing All-in-One For Dummies [electronic resource].

By: Contributor(s): Material type: Computer fileComputer filePublisher number: 9781118215524Publication details: New York : Wiley, 2012.Edition: 2nd edISBN:
  • 9781118285091
Subject(s): Genre/Form: Additional physical formats: Print version:: Social Media Marketing All-in-One For DummiesDDC classification:
  • 658.872
LOC classification:
  • HF5415.1265 .Z384 2012
Online resources:
Contents:
Social Media Marketing All-in-One For Dummies, 2nd Edition; About the Author; Dedication; Author's Acknowledgments; Table of Contents; Introduction; About This Book; What You Don't Have to Read; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Conventions Used in This Book; Where to Go from Here; Book I: The Social Media Mix; Chapter 1: Making the Business Case for Social Media; Making Your Social Debut; Defining Social Media Marketing; Understanding the Benefits of Social Media; Understanding the Cons of Social Media
Chapter 3: Using Social Bookmarks, News, and Share ButtonsBookmarking Your Way to Traffic; Sharing the News; Benefiting from Social Bookmarks and News Services; Researching a Social Bookmark and Social News Campaign; Submitting to Bookmarking Services; Submitting to Social News Services; Using Application-Specific Bookmarks; Timing Your Submissions; Encouraging Others to Bookmark or Rate Your Site; Using Social Media Buttons; Book III: Blogs, Podcasts, and Video; Contents at a Glance; Chapter 1: Growing Your Brand; Exploring Online Content; Determining Content Goals
Integrating Social Media into Your Overall Marketing EffortDeveloping a Strategic Social Media Marketing Plan; Chapter 2: Tallying the Bottom Line; Preparing to Calculate Return on Investment; Accounting for Customers Acquired Online; Establishing Key Performance Indicators for Sales; Understanding Other Common Business Metrics; Determining Return on Investment; Chapter 3: Plotting Your Social Media Marketing Strategy; Locating Your Target Market Online; Segmenting Your B2C Market; Researching B2B Markets; Conducting Other Types of Market Research Online
Measuring the Buzz by Type of ServiceChapter 2: Leveraging Search Engine Optimization ( SEO) for Social Media; Making the Statistical Case for SEO; Thinking Tactically and Practically; Focusing on the Right Search Engines; Knowing the Importance of Keywords; Maximizing Metatag Muscle; Optimizing Your Site and Content for Search Engines; Building Effective Inbound Links; Optimizing Social Media for Search Engines; Gaining Visibility in Real-Time Search; Gaining Traction on Google's New Social Search; Monitoring Your Search Engine Ranking
Putting the Wheels in Motion
Setting Up Your Social Media Marketing PlanChapter 4: Managing Your Cybersocial Campaign; Managing Your Social Media Schedule; Building Your Social Media Marketing Dream Team; Creating a Social Media Marketing Policy; Staying on the Right Side of the Law; Protecting Your Brand; Book II: Cybersocial Tools; Contents at a Glance; Chapter 1: Discovering Helpful Tech Tools; Keeping Track of the Social Media Scene; Saving Time with Content-Distribution Tools; Notifying Search Engines about Updates; Snipping Ugly URLs; Using E-Commerce Tools for Social Sites; Keeping Your Ear to the Social Ground
Summary: Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you asses
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Description based upon print version of record.

Social Media Marketing All-in-One For Dummies, 2nd Edition; About the Author; Dedication; Author's Acknowledgments; Table of Contents; Introduction; About This Book; What You Don't Have to Read; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Conventions Used in This Book; Where to Go from Here; Book I: The Social Media Mix; Chapter 1: Making the Business Case for Social Media; Making Your Social Debut; Defining Social Media Marketing; Understanding the Benefits of Social Media; Understanding the Cons of Social Media

Chapter 3: Using Social Bookmarks, News, and Share ButtonsBookmarking Your Way to Traffic; Sharing the News; Benefiting from Social Bookmarks and News Services; Researching a Social Bookmark and Social News Campaign; Submitting to Bookmarking Services; Submitting to Social News Services; Using Application-Specific Bookmarks; Timing Your Submissions; Encouraging Others to Bookmark or Rate Your Site; Using Social Media Buttons; Book III: Blogs, Podcasts, and Video; Contents at a Glance; Chapter 1: Growing Your Brand; Exploring Online Content; Determining Content Goals

Integrating Social Media into Your Overall Marketing EffortDeveloping a Strategic Social Media Marketing Plan; Chapter 2: Tallying the Bottom Line; Preparing to Calculate Return on Investment; Accounting for Customers Acquired Online; Establishing Key Performance Indicators for Sales; Understanding Other Common Business Metrics; Determining Return on Investment; Chapter 3: Plotting Your Social Media Marketing Strategy; Locating Your Target Market Online; Segmenting Your B2C Market; Researching B2B Markets; Conducting Other Types of Market Research Online

Measuring the Buzz by Type of ServiceChapter 2: Leveraging Search Engine Optimization ( SEO) for Social Media; Making the Statistical Case for SEO; Thinking Tactically and Practically; Focusing on the Right Search Engines; Knowing the Importance of Keywords; Maximizing Metatag Muscle; Optimizing Your Site and Content for Search Engines; Building Effective Inbound Links; Optimizing Social Media for Search Engines; Gaining Visibility in Real-Time Search; Gaining Traction on Google's New Social Search; Monitoring Your Search Engine Ranking

Putting the Wheels in Motion

Setting Up Your Social Media Marketing PlanChapter 4: Managing Your Cybersocial Campaign; Managing Your Social Media Schedule; Building Your Social Media Marketing Dream Team; Creating a Social Media Marketing Policy; Staying on the Right Side of the Law; Protecting Your Brand; Book II: Cybersocial Tools; Contents at a Glance; Chapter 1: Discovering Helpful Tech Tools; Keeping Track of the Social Media Scene; Saving Time with Content-Distribution Tools; Notifying Search Engines about Updates; Snipping Ugly URLs; Using E-Commerce Tools for Social Sites; Keeping Your Ear to the Social Ground

Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you asses