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Seducing the Subconscious [electronic resource] : The Psychology of Emotional Influence in Advertising

By: Material type: Computer fileComputer filePublisher number: 9780470974889Publication details: Hoboken : John Wiley & Sons, 2012.ISBN:
  • 9781119967620
Subject(s): Genre/Form: Additional physical formats: Print version:: Seducing the Subconscious : The Psychology of Emotional Influence in AdvertisingDDC classification:
  • 659.101/9
LOC classification:
  • HF5822 .H37 2012
Online resources:
Contents:
Seducing the Subconscious; Contents; Foreword; Introduction; Part 1 Taking Advertising Apart; 1 The Persuasion Model; 2 Alternative Ideas; 3 Why We Don't Pay Attention to Advertising; Part 1 Summary; Part 2 The Psychology of Communication; 4 Learning and Attention; 5 The Role of Memory; 6 HowWe Process Communication; 7 Problems with Getting Attention; Part 2 Summary; Part 3 Emotion and Consciousness; 8 Emotional Processing; 9 Our Adaptive Subconscious; 10 Emotion and Attention; Part 3 Summary; Part 4 Decisions and Relationships; 11 Decision-Making; 12 The Power of Metacommunication
13 The Subconscious Seduction ModelPart 4 Summary; Part 5 Taking A Fresh Look at Advertising; 14 Under the Radar; 15 The Hidden Power of New Media; 16 Legal, Decent, Honest, and Truthful?; 17 How to Spot Subconscious Seduction; Conclusion; References; Index
Summary: Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research,
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Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
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Enhanced descriptions from Syndetics:

Description based upon print version of record.

Seducing the Subconscious; Contents; Foreword; Introduction; Part 1 Taking Advertising Apart; 1 The Persuasion Model; 2 Alternative Ideas; 3 Why We Don't Pay Attention to Advertising; Part 1 Summary; Part 2 The Psychology of Communication; 4 Learning and Attention; 5 The Role of Memory; 6 HowWe Process Communication; 7 Problems with Getting Attention; Part 2 Summary; Part 3 Emotion and Consciousness; 8 Emotional Processing; 9 Our Adaptive Subconscious; 10 Emotion and Attention; Part 3 Summary; Part 4 Decisions and Relationships; 11 Decision-Making; 12 The Power of Metacommunication

13 The Subconscious Seduction ModelPart 4 Summary; Part 5 Taking A Fresh Look at Advertising; 14 Under the Radar; 15 The Hidden Power of New Media; 16 Legal, Decent, Honest, and Truthful?; 17 How to Spot Subconscious Seduction; Conclusion; References; Index

Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research,