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Strategic Management in Crisis Communication - A Multinational Approach [electronic resource].

By: Material type: Computer fileComputer filePublisher number: 9783842865808Publication details: Hamburg : Diplomica Verlag, 2012.ISBN:
  • 9783842815803
Subject(s): Genre/Form: Additional physical formats: Print version:: Strategic Management in Crisis Communication - A Multinational ApproachDDC classification:
  • 658.4056
LOC classification:
  • TL553.5
Online resources:
Contents:
Strategic Management in Crisis Communication. A Multinational Approach; INDEX TO CONTENTS; LIST OF ABBREVIATIONS; LIST OF FIGURES; LIST OF TABLES; 1 INTRODUCTION; 1.1 Research Purpose; 1.2 Research Problem and Objectives; 1.3 Background; 1.4 Structure of Study; 2 LITERATURE REVIEW; 2.1 Multinational Companies and their Mode of Internationalisation; 2.2 The Challenge in Strategic Management in MNCs; 2.2.1 The Process of Strategic Management; 2.2.2 MNCs' Internal and External Environment; 2.2.3 Stakeholder Management; 2.2.4 Management of MNCs' Environment; 2.3 Corporate Communication
2.3.1 Definition and Background2.3.2 Corporate Reputation Management; 2.3.3 Importance of Cultural Intelligence; 2.4 Crisis Communication; 2.4.1 Corporate Risk; 2.4.2 Corporate Crisis; 2.4.3 Corporate Crisis Management; 2.4.4 Strategic Crisis Communication; 3 RESEARCH METHODOLOGY; 3.1 Research Planning; 3.1.1 Research Design; 3.1.2 Research Method; 3.1.3 Research Approach and Source of Data; 3.2 Research Process; 4 ANALYSIS RESULTS AND DISCUSSION; 4.1 Introduction and Assistance; 4.2 The changing Communication Environment; 4.3 Diversification of Target Groups; 4.3.1 Stakeholder Groups
4.3.2 Societies and Culture Groups4.4 Diversification of Crisis Characteristics; 4.4.1 Crisis Lifecycle Consideration; 4.4.2 Crisis Type Differentiation; 4.5 Organisational Integration; 5 THEORY DEVELOPMENT; 5.1 Preparation of Theory; 5.1.1 Collocation of Analysed Intelligences and Analysis Summary; 5.1.2 Organisational and Strategic Integration; 5.2 Merger into the new Theory; 5.2.1 Introduction and process; 5.2.2 Conflation and Implementation; 5.3 Values and Critical Aspects; 6 STUDY CONCLUSION; 6.1 Limitations and Future Research; 6.2 Conclusion; APPENDICES - INDEX TO CONTENTS
APPENDIX A: The System-Oriented ApproachAPPENDIX B: Communication Methods, Characteristics, and Quality Criteria; APPENDIX C: Components of Corporate Identity; APPENDIX D: Models on Cultural Management; APPENDIX E: Advanced Definition in Corporate Risk; APPENDIX F: Qualitative vs. Quantitative Research; APPENDIX G: Inductive vs. Deductive Research Approach; APPENDIX H: Main Sources of Data; APPENDIX I: Underlying Case Studies and Best Practices; APPENDIX J: Underlying Studies and Reports; APPENDIX K: Underlying Theories in Crisis Communication; APPENDIX L: Underlying Literatures
APPENDIX M: Underlying Categories and Sub-categoriesAPPENDIX N: Analysis Fact's; APPENDIX O: Literacy Rates and World's Religions; APPENDIX P: History and Types of Corporate Social Responsibility; APPENDIX Q: Components of Corporate Mission Statement; APPENDIX R: Level of Trust in Channels and Media; APPENDIX S: Phases of Crisis Management; APPENDIX T: Ten Principles of United Nation's Global Compact; LIST OF REFERENCES; AUTORENPROFIL
Summary: HauptbeschreibungA corporate crisis situation is an integral part of a company's life cycle. On average, the probability that corporate manager will experience a corporate crisis situation within five years is almost as high as 82%. Multinational companies in particular face a higher potential because of their various external environments, extended media and respectively public interest in their actions, and consequently their dependence on different public opinions as well as the much wider impacts because of their publics' spread. Well planned and organisationally integra
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Enhanced descriptions from Syndetics:

Description based upon print version of record.

Strategic Management in Crisis Communication. A Multinational Approach; INDEX TO CONTENTS; LIST OF ABBREVIATIONS; LIST OF FIGURES; LIST OF TABLES; 1 INTRODUCTION; 1.1 Research Purpose; 1.2 Research Problem and Objectives; 1.3 Background; 1.4 Structure of Study; 2 LITERATURE REVIEW; 2.1 Multinational Companies and their Mode of Internationalisation; 2.2 The Challenge in Strategic Management in MNCs; 2.2.1 The Process of Strategic Management; 2.2.2 MNCs' Internal and External Environment; 2.2.3 Stakeholder Management; 2.2.4 Management of MNCs' Environment; 2.3 Corporate Communication

2.3.1 Definition and Background2.3.2 Corporate Reputation Management; 2.3.3 Importance of Cultural Intelligence; 2.4 Crisis Communication; 2.4.1 Corporate Risk; 2.4.2 Corporate Crisis; 2.4.3 Corporate Crisis Management; 2.4.4 Strategic Crisis Communication; 3 RESEARCH METHODOLOGY; 3.1 Research Planning; 3.1.1 Research Design; 3.1.2 Research Method; 3.1.3 Research Approach and Source of Data; 3.2 Research Process; 4 ANALYSIS RESULTS AND DISCUSSION; 4.1 Introduction and Assistance; 4.2 The changing Communication Environment; 4.3 Diversification of Target Groups; 4.3.1 Stakeholder Groups

4.3.2 Societies and Culture Groups4.4 Diversification of Crisis Characteristics; 4.4.1 Crisis Lifecycle Consideration; 4.4.2 Crisis Type Differentiation; 4.5 Organisational Integration; 5 THEORY DEVELOPMENT; 5.1 Preparation of Theory; 5.1.1 Collocation of Analysed Intelligences and Analysis Summary; 5.1.2 Organisational and Strategic Integration; 5.2 Merger into the new Theory; 5.2.1 Introduction and process; 5.2.2 Conflation and Implementation; 5.3 Values and Critical Aspects; 6 STUDY CONCLUSION; 6.1 Limitations and Future Research; 6.2 Conclusion; APPENDICES - INDEX TO CONTENTS

APPENDIX A: The System-Oriented ApproachAPPENDIX B: Communication Methods, Characteristics, and Quality Criteria; APPENDIX C: Components of Corporate Identity; APPENDIX D: Models on Cultural Management; APPENDIX E: Advanced Definition in Corporate Risk; APPENDIX F: Qualitative vs. Quantitative Research; APPENDIX G: Inductive vs. Deductive Research Approach; APPENDIX H: Main Sources of Data; APPENDIX I: Underlying Case Studies and Best Practices; APPENDIX J: Underlying Studies and Reports; APPENDIX K: Underlying Theories in Crisis Communication; APPENDIX L: Underlying Literatures

APPENDIX M: Underlying Categories and Sub-categoriesAPPENDIX N: Analysis Fact's; APPENDIX O: Literacy Rates and World's Religions; APPENDIX P: History and Types of Corporate Social Responsibility; APPENDIX Q: Components of Corporate Mission Statement; APPENDIX R: Level of Trust in Channels and Media; APPENDIX S: Phases of Crisis Management; APPENDIX T: Ten Principles of United Nation's Global Compact; LIST OF REFERENCES; AUTORENPROFIL

HauptbeschreibungA corporate crisis situation is an integral part of a company's life cycle. On average, the probability that corporate manager will experience a corporate crisis situation within five years is almost as high as 82%. Multinational companies in particular face a higher potential because of their various external environments, extended media and respectively public interest in their actions, and consequently their dependence on different public opinions as well as the much wider impacts because of their publics' spread. Well planned and organisationally integra