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Inside Steve's Brain [electronic resource] : Business Lessons from Steve Jobs, the Man Who Saved Apple

By: Material type: Computer fileComputer filePublisher number: 9781843549123Publication details: London : Atlantic Books Ltd, 2010.ISBN:
  • 9781848877849
Subject(s): Genre/Form: Additional physical formats: Print version:: Inside Steve's Brain : Business Lessons from Steve Jobs, the Man Who Saved AppleDDC classification:
  • 338.761004/092 338.761004092 658.409
LOC classification:
  • HD9696.2.U62 J636 2009
Online resources:
Contents:
Cover; Inside Steve's Brain; Copyright; Dedication; Introduction; 1. Focus: How Saying "No" Saved Apple; 2. Despotism: Apple's One-Man Focus Group; 3. Perfectionism: Product Design and the Pursuit of Excellence; 4. Elitism: Hire OnlyAPlayers, Fire the Bozos; 5. Passion: Putting a Ding in the Universe; 6. Inventive Spirit: Where Does the Innovation Come From?; 7. Case Study: How It All Came Together with the iPod; 8. Total Control: The Whole Widget; Acknowledgments; Notes; Index
Summary: It is hard to believe that the same man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and put digital music on the map in the 2000s (with the iPod and iTunes). Inside Steve's Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets that underlie his success. In Inside Steve's Brain, Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world's most powerful brands. The result is a unique book: part
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Description based upon print version of record.

Cover; Inside Steve's Brain; Copyright; Dedication; Introduction; 1. Focus: How Saying "No" Saved Apple; 2. Despotism: Apple's One-Man Focus Group; 3. Perfectionism: Product Design and the Pursuit of Excellence; 4. Elitism: Hire OnlyAPlayers, Fire the Bozos; 5. Passion: Putting a Ding in the Universe; 6. Inventive Spirit: Where Does the Innovation Come From?; 7. Case Study: How It All Came Together with the iPod; 8. Total Control: The Whole Widget; Acknowledgments; Notes; Index

It is hard to believe that the same man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and put digital music on the map in the 2000s (with the iPod and iTunes). Inside Steve's Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets that underlie his success. In Inside Steve's Brain, Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world's most powerful brands. The result is a unique book: part