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Search and Social [electronic resource] : The Definitive Guide to Real-Time Content Marketing

By: Material type: Computer fileComputer filePublisher number: 9781118264386Publication details: New York : Wiley, 2012.ISBN:
  • 9781118287217
Genre/Form: Additional physical formats: Print version:: Search and Social : The Definitive Guide to Real-Time Content MarketingDDC classification:
  • 658.872
Online resources:
Contents:
Search & Social; Foreword; Introduction; Chapter 1: Real-Time Publishing and Marketing; Introduction to Real-Time Content Marketing; Setting the Stage for a Search- and Social-Enabled Real-Time Publishing Platform; Chapter 2: Understanding Search and Social; Defining Search and Social; The Value of Approaching Social with a Search Frame of Mind; List of Social and Search Signals and Synergies; Chapter 3: Ramping Up for a Real-Time Content Marketing Strategy; Answering the Question "Why?"; Basic Elements of Your Real-Time Content Marketing Strategy
Chapter 14: Metrics and Measurement
Formulating Your Real-Time Search and Social StrategyChapter 4: Market Research and Content Types; Keyword and Market Research; Types of Digital Assets; Chapter 5: Content Strategy: Auditing, Assessment, and Planning; How to Think About Strategy, Planning, and Assessment; Content Auditing, Strategy, and Assessment; Other Considerations for Content Strategy and Planning; Chapter 6: Creating Effective and Engaging Content; Engaging Content Idea Types; Five Quick Ideas for Topic Brainstorming; Ambient Truth: In Search and Social, the Headline Is the Message
Image Optimization for Search and Social ChannelsChapter 12: More Considerations for Real-Time Content Marketing, Search, and Social; Social Link Signals for Search Benefits; More on How Social URL-Sharing Democratizes the Link Graph; Social Bookmarking; How to Set Up and Utilize Alerts; How to Make Your Website Come Alive; Using the Creative Commons License to Distribute Your Digital Assets; Email as a Real-Time Marketing Function; Chapter 13: Social Media Management; Considerations for Integrated Search, Social, and Real-Time Content Strategy; Integrating Your SEO and Social Teams
Quick-Start SEO Copywriting Guide for Social MarketersChapter 7: Social-Network Platforms; How to Think About "Search and Social" for the Major Networks; Why Top-Tier Networks Are Fundamental to Your Publishing Platform; The Basic Interdependencies between Social Engagement and Search Visibility; Increasing Velocity for Publishing in Networks; The Big-Four Social Networks; Chapter 8: Blogs, Google News, and Press Releases; Blogs; News; Press Releases; Chapter 9: Developing and Engaging in Real-Time Communities; Introduction to Real-Time Communities
Search and Social Reciprocation in Real-Time CommunitiesForums; Answer Marketing; Wikis; Chapter 10: Technical Considerations and Implementation; Setting Up a Short-URL Service; Schema.org: Integrating Rich Snippets; Author Rank and the rel=author Attribute; Adding Social-Network Sharing Buttons to Digital-Content Assets; Setting Up RSS Feeds for SEO and Social Spaces; Google Webmaster Tools and Bing Webmaster Tools Account Setup; Chapter 11: Video and Images; Video and Image Strategy Development; Video Optimization for Search and Social Channels
Summary: Leverage and implement search and social media together in real-time to win the hearts and wallets of customers Search and Social is a detailed, hands-on guide to building a successful real-time content marketing platform. Real-time content marketing is the emerging practice of using both search marketing and social publishing tactics to help your audience find you and you them in order to attract and engage customers to ultimately increase revenue. It requires both traditional SEO publishing and social engagement principles, and most importantly, it requires the market
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Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Description based upon print version of record.

Search & Social; Foreword; Introduction; Chapter 1: Real-Time Publishing and Marketing; Introduction to Real-Time Content Marketing; Setting the Stage for a Search- and Social-Enabled Real-Time Publishing Platform; Chapter 2: Understanding Search and Social; Defining Search and Social; The Value of Approaching Social with a Search Frame of Mind; List of Social and Search Signals and Synergies; Chapter 3: Ramping Up for a Real-Time Content Marketing Strategy; Answering the Question "Why?"; Basic Elements of Your Real-Time Content Marketing Strategy

Chapter 14: Metrics and Measurement

Formulating Your Real-Time Search and Social StrategyChapter 4: Market Research and Content Types; Keyword and Market Research; Types of Digital Assets; Chapter 5: Content Strategy: Auditing, Assessment, and Planning; How to Think About Strategy, Planning, and Assessment; Content Auditing, Strategy, and Assessment; Other Considerations for Content Strategy and Planning; Chapter 6: Creating Effective and Engaging Content; Engaging Content Idea Types; Five Quick Ideas for Topic Brainstorming; Ambient Truth: In Search and Social, the Headline Is the Message

Image Optimization for Search and Social ChannelsChapter 12: More Considerations for Real-Time Content Marketing, Search, and Social; Social Link Signals for Search Benefits; More on How Social URL-Sharing Democratizes the Link Graph; Social Bookmarking; How to Set Up and Utilize Alerts; How to Make Your Website Come Alive; Using the Creative Commons License to Distribute Your Digital Assets; Email as a Real-Time Marketing Function; Chapter 13: Social Media Management; Considerations for Integrated Search, Social, and Real-Time Content Strategy; Integrating Your SEO and Social Teams

Quick-Start SEO Copywriting Guide for Social MarketersChapter 7: Social-Network Platforms; How to Think About "Search and Social" for the Major Networks; Why Top-Tier Networks Are Fundamental to Your Publishing Platform; The Basic Interdependencies between Social Engagement and Search Visibility; Increasing Velocity for Publishing in Networks; The Big-Four Social Networks; Chapter 8: Blogs, Google News, and Press Releases; Blogs; News; Press Releases; Chapter 9: Developing and Engaging in Real-Time Communities; Introduction to Real-Time Communities

Search and Social Reciprocation in Real-Time CommunitiesForums; Answer Marketing; Wikis; Chapter 10: Technical Considerations and Implementation; Setting Up a Short-URL Service; Schema.org: Integrating Rich Snippets; Author Rank and the rel=author Attribute; Adding Social-Network Sharing Buttons to Digital-Content Assets; Setting Up RSS Feeds for SEO and Social Spaces; Google Webmaster Tools and Bing Webmaster Tools Account Setup; Chapter 11: Video and Images; Video and Image Strategy Development; Video Optimization for Search and Social Channels

Leverage and implement search and social media together in real-time to win the hearts and wallets of customers Search and Social is a detailed, hands-on guide to building a successful real-time content marketing platform. Real-time content marketing is the emerging practice of using both search marketing and social publishing tactics to help your audience find you and you them in order to attract and engage customers to ultimately increase revenue. It requires both traditional SEO publishing and social engagement principles, and most importantly, it requires the market