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Innovative Pricing Strategies to Increase Profits [electronic resource].

By: Material type: Computer fileComputer filePublisher number: 9781606493816Publication details: New York : Business Expert Press, 2012.ISBN:
  • 9781606493823
Subject(s): Genre/Form: Additional physical formats: Print version:: Innovative Pricing Strategies to Increase ProfitsDDC classification:
  • 338.52
LOC classification:
  • HF5416.5 .I384 2012
Online resources:
Contents:
Contents; List of Cases/Firms/Products; PART I: If You Could Choose any Price, What Would it be? Fundamentals for the Single Price Firm; CHAPTER 1: Economics and the Business Manager; CHAPTER 2: Consumer Behavior: The Law of Demand and its Effect on Pricing; CHAPTER 3: Understanding the Price Sensitivity of Buyers; CHAPTER 4: One Perfect Price: Profit Maximization for the Single Price Firm; PART II: Different Strokes for Different Folks: Charging More Than One Price for the Same Good; CHAPTER 5: If You Could Read My Mind: First-Degree Price Discrimination Strategies
CHAPTER 6: Allowing Buyers to Self-Select By Willingness to Pay: Second-Degree Price Discrimination StrategiesCHAPTER 7: Segmenting Your Market Based on Willingness to Pay: Third-Degree Price Discrimination Strategies; PART III: How Does My E-Tailer Know that I Read Comic Books and Cook with a Wok? Pricing in the Digital Age; CHAPTER 8: Dynamic Pricing and E-Commerce; CHAPTER 9: Legal and Ethical Issues; Table of Strategies; Notes; References; Index; Other Title Page
Summary: According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing strategies that are far more innovative than the single-price strategy. However, in the world of pricing, there is no 'one size fits all' strategy. Some pricing strategies are better suited to some situations than others. Sam's Clubs, owned by WalMart Stores, Inc., for example, charge a membership fee for the right to purchase the store's inventory whereas WalMart Supercenters do not. If Suddenlink C
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Description based upon print version of record.

Contents; List of Cases/Firms/Products; PART I: If You Could Choose any Price, What Would it be? Fundamentals for the Single Price Firm; CHAPTER 1: Economics and the Business Manager; CHAPTER 2: Consumer Behavior: The Law of Demand and its Effect on Pricing; CHAPTER 3: Understanding the Price Sensitivity of Buyers; CHAPTER 4: One Perfect Price: Profit Maximization for the Single Price Firm; PART II: Different Strokes for Different Folks: Charging More Than One Price for the Same Good; CHAPTER 5: If You Could Read My Mind: First-Degree Price Discrimination Strategies

CHAPTER 6: Allowing Buyers to Self-Select By Willingness to Pay: Second-Degree Price Discrimination StrategiesCHAPTER 7: Segmenting Your Market Based on Willingness to Pay: Third-Degree Price Discrimination Strategies; PART III: How Does My E-Tailer Know that I Read Comic Books and Cook with a Wok? Pricing in the Digital Age; CHAPTER 8: Dynamic Pricing and E-Commerce; CHAPTER 9: Legal and Ethical Issues; Table of Strategies; Notes; References; Index; Other Title Page

According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing strategies that are far more innovative than the single-price strategy. However, in the world of pricing, there is no 'one size fits all' strategy. Some pricing strategies are better suited to some situations than others. Sam's Clubs, owned by WalMart Stores, Inc., for example, charge a membership fee for the right to purchase the store's inventory whereas WalMart Supercenters do not. If Suddenlink C