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The Magic of Bollywood [electronic resource] : At Home and Abroad

By: Material type: Computer fileComputer filePublisher number: 9788132107323Publication details: New Delhi : SAGE India, 2012.ISBN:
  • 9788132110620
Subject(s): Genre/Form: Additional physical formats: Print version:: The Magic of Bollywood : At Home and AbroadDDC classification:
  • 791.430954
LOC classification:
  • PN1993.5 .I8 M325 2012
Online resources:
Contents:
Cover; Contents; List of Tables; List of Abbreviations; Foreword; Acknowledgments; 1 - Introduction; Part I: Brand Bollywood and the New Bollywood Film; 2 - Mainstream Hindi Cinema and Brand Bollywood: The Transformation of a Cultural Artifact; 3 - Post-national B(H)ollywood and the National Imaginary; Part II: Bollywood's Soft Power: Some Facts and Figures; 4 - Bollywood and Soft Power: Content Trends and Hybridity in Popular Hindi Cinema; 5 - A Regional Mosaic: Linguistic Diversity and India's Film Trade
12 - From Tawa'if to Wife? Making Sense of Bollywood's Courtesan Genre13 - Bollywood in da Club: Social Space in Toronto's "South Asian" Community; 14 - Bollywood Internet Forums and Australian Cultural Diplomacy; 15 - Addressing the Nonresident: Soft Power,Bollywood, and the Diasporic Audience; 16 - Bollywood's Circuits in Germany; About the Editor and Contributors; Index
Part III: Indian Films' Traditional Markets: South Asia, Southeast Asia, Africa,and Russia6 - "Dada Negativity" and Pakistani Characters in Bollywood Films; 7 - Soft Power and Pakistani Viewers; 8 - Bollywood Film Culture in Indonesia's Mediascapes; 9 - Indian Films in the USSR and Russia: Past, Present, and Future; 10 - Indophilie and Bollywood's Popularity in Senegal: Strands of Identity Dynamics; 11 - "Bollywoodization" as (H)Indianization? Bangladesh Film Industry under National Protection; Part IV: New Territories: Bollywood in the West-Australia,Canada, and Europe
Summary: Few would deny that the most significant weapon in India?s cultural and artistic armory is its avowedly commercial cinema, now known as Bollywood. This anthology aims to portray the ?soft? power of Bollywood, which makes it a unique and powerful disseminator of Indian culture and values abroad. The essays in the book examine Bollywood?s popularity within and outside South Asia, focusing on its role in international relations and diplomacy. In addition to contributions that directly engage with the notion of soft power, a number of essays in the volume testify to the attractiveness of Bollywood
Holdings
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Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Description based upon print version of record.

Cover; Contents; List of Tables; List of Abbreviations; Foreword; Acknowledgments; 1 - Introduction; Part I: Brand Bollywood and the New Bollywood Film; 2 - Mainstream Hindi Cinema and Brand Bollywood: The Transformation of a Cultural Artifact; 3 - Post-national B(H)ollywood and the National Imaginary; Part II: Bollywood's Soft Power: Some Facts and Figures; 4 - Bollywood and Soft Power: Content Trends and Hybridity in Popular Hindi Cinema; 5 - A Regional Mosaic: Linguistic Diversity and India's Film Trade

12 - From Tawa'if to Wife? Making Sense of Bollywood's Courtesan Genre13 - Bollywood in da Club: Social Space in Toronto's "South Asian" Community; 14 - Bollywood Internet Forums and Australian Cultural Diplomacy; 15 - Addressing the Nonresident: Soft Power,Bollywood, and the Diasporic Audience; 16 - Bollywood's Circuits in Germany; About the Editor and Contributors; Index

Part III: Indian Films' Traditional Markets: South Asia, Southeast Asia, Africa,and Russia6 - "Dada Negativity" and Pakistani Characters in Bollywood Films; 7 - Soft Power and Pakistani Viewers; 8 - Bollywood Film Culture in Indonesia's Mediascapes; 9 - Indian Films in the USSR and Russia: Past, Present, and Future; 10 - Indophilie and Bollywood's Popularity in Senegal: Strands of Identity Dynamics; 11 - "Bollywoodization" as (H)Indianization? Bangladesh Film Industry under National Protection; Part IV: New Territories: Bollywood in the West-Australia,Canada, and Europe

Few would deny that the most significant weapon in India?s cultural and artistic armory is its avowedly commercial cinema, now known as Bollywood. This anthology aims to portray the ?soft? power of Bollywood, which makes it a unique and powerful disseminator of Indian culture and values abroad. The essays in the book examine Bollywood?s popularity within and outside South Asia, focusing on its role in international relations and diplomacy. In addition to contributions that directly engage with the notion of soft power, a number of essays in the volume testify to the attractiveness of Bollywood