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Leveraging Corporate Responsibility [electronic resource] : The Stakeholder Route to Maximizing Business and Social Value

By: Contributor(s): Material type: Computer fileComputer filePublication details: Cambridge : Cambridge University Press, 2011.ISBN:
  • 9781139137942
Subject(s): Genre/Form: Additional physical formats: Print version:: Leveraging Corporate Responsibility : The Stakeholder Route to Maximizing Business and Social ValueDDC classification:
  • 658.4 658.4/08 658.408
LOC classification:
  • HD60 .B485 2011
Online resources:
Contents:
Cover; Title; Copyright; Dedication; Contents; List of Figures; List of Tables; LIst of Exhibits; Acknowledgements; ONE The long and winding road to CR value; Corporate Responsibility (CR) and you; Why stakeholders matter; But do we (the stakeholders)really care?; Companies need to understand stakeholder reactions; How is this book different?; About our research; How companies can benefit from this book; What this book says (and doesnt say); Who should read this book; What lies ahead; Endnotes; Further reading; PART I Deconstructing CR value; TWO Viewing stakeholders as individuals
Enactor versus enabler
Looking at the downsideCore business; Product quality; Marketing strategy; Company characteristics; Reputation; Company size and demographics; Organizational culture; Summary; Endnotes; Further reading; PART III Putting insight into action; SEVEN Co-creating CR strategy; Co-creating CR initiatives: Some background; Getting the needed involvement; Four steps to successful CR formulation; Articulation; Generation; Engaging individual stakeholders; Laddering; Distillation; Selection; Creating partnerships; Creating experiments and looking at research results; Implementation
PART II Inside the mind of the stakeholderFOUR What stakeholders see and hear; CR characteristics; CR issue; CR implementation; CR resources; CR communication channels; A broadening of CR communication; Examples of effective CR communication channels; Recent innovations; Potential negatives; Summary; Endnotes; Further reading; FIVE The psychological engine that drives CR reactions; The three levers that energize and move stakeholder reactions; The first lever: Understanding; Awareness; A sampling of study findings; Attributions; The stakeholder's viewpoint; Efficacy; More evidence
The "Market for Virtue"Companies speak about CR; The stakeholder route to CR value; The missing link: An individual stakeholder view; The road to CR value: A framework; What the framework means for managers; An illustrative example; Summary; Endnotes; Further reading; THREE How stakeholders respond to CR; The missing element; Two types of CR value; Business value; Societal value; A real world example: "Shared value"; CR business value; The consumption realm; The employment realm; CR societal value; Cause advocacy; Behavior changes; Summary; Endnotes; Further reading
The second lever: UsefulnessFunctional benefits; Identity-related benefits; Empirical support; The third lever: Unity; Identification; Empirical evidence; Trust; What the research shows; Summary; Endnotes; Further reading; SIX How context influences the process; The significance of context; UPS and location; Going beyond "one size fits all"; Stakeholder context; Closeness; Closeness as a multiplier; A deeper look at the studies; Caring; Studies on caring; Characteristics; Demographics; Cultural differences; Company context; CR type; Distinctiveness; The importance of "fit"; Communication
Summary: Shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Description based upon print version of record.

Cover; Title; Copyright; Dedication; Contents; List of Figures; List of Tables; LIst of Exhibits; Acknowledgements; ONE The long and winding road to CR value; Corporate Responsibility (CR) and you; Why stakeholders matter; But do we (the stakeholders)really care?; Companies need to understand stakeholder reactions; How is this book different?; About our research; How companies can benefit from this book; What this book says (and doesnt say); Who should read this book; What lies ahead; Endnotes; Further reading; PART I Deconstructing CR value; TWO Viewing stakeholders as individuals

Enactor versus enabler

Looking at the downsideCore business; Product quality; Marketing strategy; Company characteristics; Reputation; Company size and demographics; Organizational culture; Summary; Endnotes; Further reading; PART III Putting insight into action; SEVEN Co-creating CR strategy; Co-creating CR initiatives: Some background; Getting the needed involvement; Four steps to successful CR formulation; Articulation; Generation; Engaging individual stakeholders; Laddering; Distillation; Selection; Creating partnerships; Creating experiments and looking at research results; Implementation

PART II Inside the mind of the stakeholderFOUR What stakeholders see and hear; CR characteristics; CR issue; CR implementation; CR resources; CR communication channels; A broadening of CR communication; Examples of effective CR communication channels; Recent innovations; Potential negatives; Summary; Endnotes; Further reading; FIVE The psychological engine that drives CR reactions; The three levers that energize and move stakeholder reactions; The first lever: Understanding; Awareness; A sampling of study findings; Attributions; The stakeholder's viewpoint; Efficacy; More evidence

The "Market for Virtue"Companies speak about CR; The stakeholder route to CR value; The missing link: An individual stakeholder view; The road to CR value: A framework; What the framework means for managers; An illustrative example; Summary; Endnotes; Further reading; THREE How stakeholders respond to CR; The missing element; Two types of CR value; Business value; Societal value; A real world example: "Shared value"; CR business value; The consumption realm; The employment realm; CR societal value; Cause advocacy; Behavior changes; Summary; Endnotes; Further reading

The second lever: UsefulnessFunctional benefits; Identity-related benefits; Empirical support; The third lever: Unity; Identification; Empirical evidence; Trust; What the research shows; Summary; Endnotes; Further reading; SIX How context influences the process; The significance of context; UPS and location; Going beyond "one size fits all"; Stakeholder context; Closeness; Closeness as a multiplier; A deeper look at the studies; Caring; Studies on caring; Characteristics; Demographics; Cultural differences; Company context; CR type; Distinctiveness; The importance of "fit"; Communication

Shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships.