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Marketing the SME [electronic resource] : Innovation and Approach

By: Contributor(s): Material type: Computer fileComputer filePublisher number: 9781443805759Publication details: Newcastle upon Tyne : Cambridge Scholars Publishing, 2009.ISBN:
  • 9781443807906
Subject(s): Genre/Form: Additional physical formats: Print version:: Marketing the SME : Innovation and ApproachDDC classification:
  • 338.64209417 658.8
LOC classification:
  • HD2346.I7 O39 2009
Online resources:
Contents:
TABLE OF CONTENTS; LIST OF FIGURES; LIST OF TABLES; ACKNOWLEDGEMENTS; GLOSSARY OF TERMS; CHAPTER ONE; CHAPTER TWO; CHAPTER THREE; CHAPTER FOUR; CHAPTER FIVE; CHAPTER SIX; CHAPTER SEVEN; CHAPTER EIGHT; REFERENCES
Summary: Prior to the recent global economic downturn, Ireland witnessed a decade of unprecedented economic growth. Almost overnight, the country's labour base was transformed from one where decades-long emigration was the norm to a new and dynamic paradigm incorporating net in-migration. A significant element in Ireland's economic transformation involved innovative marketing strategies and the role of Small and Medium-size Enterprises (SMEs). SME's were major providers for new jobs and this research ...
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Item type Home library Call number Status Date due Barcode Item holds
Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Description based upon print version of record.

TABLE OF CONTENTS; LIST OF FIGURES; LIST OF TABLES; ACKNOWLEDGEMENTS; GLOSSARY OF TERMS; CHAPTER ONE; CHAPTER TWO; CHAPTER THREE; CHAPTER FOUR; CHAPTER FIVE; CHAPTER SIX; CHAPTER SEVEN; CHAPTER EIGHT; REFERENCES

Prior to the recent global economic downturn, Ireland witnessed a decade of unprecedented economic growth. Almost overnight, the country's labour base was transformed from one where decades-long emigration was the norm to a new and dynamic paradigm incorporating net in-migration. A significant element in Ireland's economic transformation involved innovative marketing strategies and the role of Small and Medium-size Enterprises (SMEs). SME's were major providers for new jobs and this research ...