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Google and the Law [electronic resource] : Empirical Approaches to Legal Aspects of Knowledge-Economy Business Models

By: Material type: Computer fileComputer filePublisher number: 9789067048453Series: Information Technology and Law SeriesPublication details: Dordrecht : Springer, 2012.ISBN:
  • 9789067048460
Subject(s): Genre/Form: Additional physical formats: Print version:: Google and the Law : Empirical Approaches to Legal Aspects of Knowledge-Economy Business ModelsDDC classification:
  • 338.470040973
LOC classification:
  • HD9696.8.U62 .L384 2012
Online resources:
Contents:
Google and the Law; Series Information; Contents; 1 Introduction: Google Pushing the Boundaries of Law; References; 2 The Power of Google: First Mover Advantage or Abuse of a Dominant Position?; 2.1...Introduction; 2.2...Article 102 TFEU; 2.2.1 Dominance; 2.2.1.1 Relevant Market; 2.2.1.2 Dominance in New Economy Markets; 2.2.2 Abuse; 2.3...Antitrust Investigations into Google's Market Power; 2.3.1 United States; 2.3.2 Article 102 TFEU Complaints with the European Commission; 2.3.3 Investigations by European National Competition Authorities
2.3.3.1 Autorité de la Concurrence (French Competition Authority)2.3.3.2 Autorità Garante della Concorrenza e del Mercato (Italian Competition Authority); 2.4...Google's Power; 2.4.1 Initial Observations; 2.4.2 Google and the Relevant Market; 2.4.2.1 Commission Decision in the Google/DoubleClick Merger; 2.4.2.2 Product Market Definition; 2.4.2.3 Geographical Market Definition; 2.4.3 Google and Dominance; 2.4.3.1 Competitive Restraints; 2.4.3.2 Assessment by the European Commission; 2.5...Google's Abuse; 2.5.1 Practices to be investigated; 2.5.1.1 Downgrading Web Pages
3.13.6 ''Double-Identity'' Use of a Trade Mark as a Keyword by Someone Other than the Trade Mark Owner3.13.7 The Consumer and ''Initial Interest Confusion''; 3.13.8 Storage and Organisation of the Display of Advertisements Corresponding to Keywords; 3.13.9 Google as a ''Referencing Service Provider''; 3.14...Subsequent Court of Justice Case Law; 3.14.1 ''BergSpechte''; 3.14.2 ''Eis.de''; 3.14.3 ''Portakabin''; 3.14.4 ''Interflora''; 3.14.5 ''L'Oréal v eBay''; 3.14.6 ''Wintersteiger''; 3.15...Some Closing Thoughts; 3.15.1 Google's Business Plan: a High-Level Appraisal
3.15.2 The State of Trade Mark Law in the European Union
3.7...What is Surprising About AdWords?3.8...Trade Mark Law: What are Its Functions?; 3.9...Competition Policy: What are Its Functions?; 3.10...Competition and Freedom of Expression; 3.11...Balancing Trade Mark Rights Against Competition Policy in Google AdWords; 3.12...Primary and Secondary Trade Mark Law Issues Arising from the Use of AdWords; 3.13...''Google France'': the Factual Background; 3.13.1 Case C-236/08; 3.13.2 Case C-237/08; 3.13.3 Case C-238/08; 3.13.4 The Advocate General's Opinion; 3.13.5 The Court of Justice Ruling
Manipulating Search Results2.5.1.2 Imposing Anti-competitive Contractual Restrictions on Advertising Partners; 2.5.1.3 Integrating Third Party Products on Other Websites for Free; 2.5.2 Using Third Party Content to Make Money by Placing Advertisements, Without Paying a Remuneration; 2.6...Conclusions; References; 3 Google AdWords: Trade Mark Law and Liability of Internet Service Providers; 3.1...The Objective; 3.2...What is an AdWord?; 3.3...AdWords and Keywords; 3.4...Why are AdWords so Valuable?; 3.5...How Does the AdWords Service Work?; 3.6...AdWords and the Vocabulary of Trade Marks
Holdings
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Electronic Resource Electronic Resource UH Online Library Ebooks Not for loan
Total holds: 0

Enhanced descriptions from Syndetics:

Description based upon print version of record.

Google and the Law; Series Information; Contents; 1 Introduction: Google Pushing the Boundaries of Law; References; 2 The Power of Google: First Mover Advantage or Abuse of a Dominant Position?; 2.1...Introduction; 2.2...Article 102 TFEU; 2.2.1 Dominance; 2.2.1.1 Relevant Market; 2.2.1.2 Dominance in New Economy Markets; 2.2.2 Abuse; 2.3...Antitrust Investigations into Google's Market Power; 2.3.1 United States; 2.3.2 Article 102 TFEU Complaints with the European Commission; 2.3.3 Investigations by European National Competition Authorities

2.3.3.1 Autorité de la Concurrence (French Competition Authority)2.3.3.2 Autorità Garante della Concorrenza e del Mercato (Italian Competition Authority); 2.4...Google's Power; 2.4.1 Initial Observations; 2.4.2 Google and the Relevant Market; 2.4.2.1 Commission Decision in the Google/DoubleClick Merger; 2.4.2.2 Product Market Definition; 2.4.2.3 Geographical Market Definition; 2.4.3 Google and Dominance; 2.4.3.1 Competitive Restraints; 2.4.3.2 Assessment by the European Commission; 2.5...Google's Abuse; 2.5.1 Practices to be investigated; 2.5.1.1 Downgrading Web Pages

3.13.6 ''Double-Identity'' Use of a Trade Mark as a Keyword by Someone Other than the Trade Mark Owner3.13.7 The Consumer and ''Initial Interest Confusion''; 3.13.8 Storage and Organisation of the Display of Advertisements Corresponding to Keywords; 3.13.9 Google as a ''Referencing Service Provider''; 3.14...Subsequent Court of Justice Case Law; 3.14.1 ''BergSpechte''; 3.14.2 ''Eis.de''; 3.14.3 ''Portakabin''; 3.14.4 ''Interflora''; 3.14.5 ''L'Oréal v eBay''; 3.14.6 ''Wintersteiger''; 3.15...Some Closing Thoughts; 3.15.1 Google's Business Plan: a High-Level Appraisal

3.15.2 The State of Trade Mark Law in the European Union

3.7...What is Surprising About AdWords?3.8...Trade Mark Law: What are Its Functions?; 3.9...Competition Policy: What are Its Functions?; 3.10...Competition and Freedom of Expression; 3.11...Balancing Trade Mark Rights Against Competition Policy in Google AdWords; 3.12...Primary and Secondary Trade Mark Law Issues Arising from the Use of AdWords; 3.13...''Google France'': the Factual Background; 3.13.1 Case C-236/08; 3.13.2 Case C-237/08; 3.13.3 Case C-238/08; 3.13.4 The Advocate General's Opinion; 3.13.5 The Court of Justice Ruling

Manipulating Search Results2.5.1.2 Imposing Anti-competitive Contractual Restrictions on Advertising Partners; 2.5.1.3 Integrating Third Party Products on Other Websites for Free; 2.5.2 Using Third Party Content to Make Money by Placing Advertisements, Without Paying a Remuneration; 2.6...Conclusions; References; 3 Google AdWords: Trade Mark Law and Liability of Internet Service Providers; 3.1...The Objective; 3.2...What is an AdWord?; 3.3...AdWords and Keywords; 3.4...Why are AdWords so Valuable?; 3.5...How Does the AdWords Service Work?; 3.6...AdWords and the Vocabulary of Trade Marks