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The new strategic brand management : advanced insights and strategic thinking / Jean-Nol︠ Kapferer.

By: Material type: TextTextPublication details: London : Kogan Page, 2012.Edition: 5th edISBN:
  • 0749465158
  • 9780749465155
Subject(s): DDC classification:
  • 658.827 23
LOC classification:
  • HD69.B7 K37 2012
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Not For Loan Not For Loan de Havilland Learning Resources Centre Main Shelves 658.827 KAP (Browse shelf(Opens below)) Not for loan 5001646338
Total holds: 0

Enhanced descriptions from Syndetics:

Previous ed.: 2008.

Includes bibliographical references and index.