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Marketing decision making : a model-building approach / Gary L. Lilien and Philip Kotler.

By: Lilien, Gary L, 1946-Contributor(s): Kotler, PhilipMaterial type: TextTextPublication details: New York ; London : Harper & Row, c1983. ISBN: 0060440767Subject(s): Marketing -- Decision making -- Mathematical models | marketing decision making mathematical models | Marketing. Decision making. Mathematical modelsDDC classification: 658.802 LOC classification: HF5415.135
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.8 LIL (Browse shelf(Opens below)) Available 1100435727
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.8 LIL (Browse shelf(Opens below)) Available 6000045423
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.8 LIL (Browse shelf(Opens below)) Available 1100442067
Total holds: 0

Enhanced descriptions from Syndetics:

Bibliography: p809-858. - Includes index.

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