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Leading corporate change : how the world's foremost companies are launching revolutionary change / Charles J. Fombrun.

By: Material type: TextTextPublication details: McGraw-Hill, 1994.Edition: [Rev. ed.]ISBN:
  • 0070214719
DDC classification:
  • 658.406 20
Contents:
Introduction: Awakenings -- 1. Strategic Change, In a Nutshell -- 2. When Worlds Collide -- 3. Why Companies Resist Change -- 4. Why Managers Misinterpret Reality -- 5. Competing More Aggressively -- 6. Cultivating Synergy -- 7. Strategic Networks -- 8. Mobilizing for Action -- 9. Reshaping Corporate Cultures -- 10. Reinventing Structures -- In Conclusion: Creating the Future -- Bibliography: Selected Readings on Strategic Change.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.406 FOM (Browse shelf(Opens below)) Available 4401297336
Total holds: 0

Enhanced descriptions from Syndetics:

Previous ed. entitled: "Turning points: creating strategic change in corporations.

Introduction: Awakenings -- 1. Strategic Change, In a Nutshell -- 2. When Worlds Collide -- 3. Why Companies Resist Change -- 4. Why Managers Misinterpret Reality -- 5. Competing More Aggressively -- 6. Cultivating Synergy -- 7. Strategic Networks -- 8. Mobilizing for Action -- 9. Reshaping Corporate Cultures -- 10. Reinventing Structures -- In Conclusion: Creating the Future -- Bibliography: Selected Readings on Strategic Change.