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The reality of global brands : cases and strategies for the successful management of international brands / Graham Hankinson and Philippa Cowking.
Material type:
TextPublication details: London : McGraw-Hill, 1996. ISBN: 0077090020Subject(s): Business names | Brand name products | Export marketing | MarketingDDC classification: 658.827
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Two Week Loan
|
de Havilland Learning Resources Centre Main Shelves | 658.827 HAN (Browse shelf(Opens below)) | Available | 440368374X |
Total holds: 0
Enhanced descriptions from Syndetics:
