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The reality of global brands : cases and strategies for the successful management of international brands / Graham Hankinson and Philippa Cowking.

By: Hankinson, Graham, 1947-Contributor(s): Cowking, Philippa, 1947-Material type: TextTextPublication details: London : McGraw-Hill, 1996. ISBN: 0077090020Subject(s): Business names | Brand name products | Export marketing | MarketingDDC classification: 658.827
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.827 HAN (Browse shelf(Opens below)) Available 440368374X
Total holds: 0

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