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The reality of global brands : cases and strategies for the successful management of international brands / Graham Hankinson and Philippa Cowking.

By: Contributor(s): Material type: TextTextPublication details: London : McGraw-Hill, 1996.ISBN:
  • 0077090020
Subject(s): DDC classification:
  • 658.827 20
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.827 HAN (Browse shelf(Opens below)) Available 440368374X
Total holds: 0

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