Stopping AIDS : HIV/AIDS education and the mass media in Europe / Kaye Wellings and Becky Field.
Material type: TextPublication details: Longman, 1996.ISBN:- 0582292271
- 362.1969792007 21
Item type | Home library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Two Week Loan | College Lane Learning Resources Centre Main Shelves | 362.1969792007 WEL (Browse shelf(Opens below)) | Available | 4403987342 | |||
Two Week Loan | College Lane Learning Resources Centre Main Shelves | 362.1969792007 WEL (Browse shelf(Opens below)) | Available | 4403987351 |
Enhanced descriptions from Syndetics:
Includes index.
1. Introduction -- 2. Setting the agenda -- 3. Targeting interventions -- 4. Getting the message -- 5. Influencing the social climate: solidarity campaigns -- 6. Motivating behaviour change -- 7. Eroding barriers to preventive action -- 8. Specific issues in AIDS public education. Dealing with sensitivities. Sustaining public awareness - 'AIDS is still with us'. Integration into sexual health. Condom normalization -- 9. Evaluating AIDS public education campaigns. Country reports.