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Stopping AIDS : HIV/AIDS education and the mass media in Europe / Kaye Wellings and Becky Field.

By: Wellings, KayeContributor(s): Field, BeckyMaterial type: TextTextPublication details: Longman, 1996. ISBN: 0582292271Subject(s): AIDS (Disease) -- Prevention -- Europe | HIV infections -- Prevention -- Europe | AIDS (Disease) in mass media -- EuropeDDC classification: 362.1969792007
Contents:
1. Introduction -- 2. Setting the agenda -- 3. Targeting interventions -- 4. Getting the message -- 5. Influencing the social climate: solidarity campaigns -- 6. Motivating behaviour change -- 7. Eroding barriers to preventive action -- 8. Specific issues in AIDS public education. Dealing with sensitivities. Sustaining public awareness - 'AIDS is still with us'. Integration into sexual health. Condom normalization -- 9. Evaluating AIDS public education campaigns. Country reports.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan College Lane Learning Resources Centre
Main Shelves
362.1969792007 WEL (Browse shelf(Opens below)) Available 4403987342
Two Week Loan Two Week Loan College Lane Learning Resources Centre
Main Shelves
362.1969792007 WEL (Browse shelf(Opens below)) Available 4403987351
Total holds: 0

Enhanced descriptions from Syndetics:

Includes index.

1. Introduction -- 2. Setting the agenda -- 3. Targeting interventions -- 4. Getting the message -- 5. Influencing the social climate: solidarity campaigns -- 6. Motivating behaviour change -- 7. Eroding barriers to preventive action -- 8. Specific issues in AIDS public education. Dealing with sensitivities. Sustaining public awareness - 'AIDS is still with us'. Integration into sexual health. Condom normalization -- 9. Evaluating AIDS public education campaigns. Country reports.

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