Marketing strategies for services : globalization, client-orientation, deregulation / edited by M. M. Kostecki.
Material type: TextPublication details: Oxford : Pergamon, 1994.ISBN:- 0080423892
- 658.8 20
Item type | Home library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Two Week Loan | de Havilland Learning Resources Centre Main Shelves | 658.8 MAR (Browse shelf(Opens below)) | Available | 4401266455 |
Enhanced descriptions from Syndetics:
1. Strategies for Global Service Markets / Michel Kostecki -- 2. The Service Economy: Challenges and Opportunities for Business Firms / Orio Giarini -- 3. Service Network Structures for Consumer-Oriented Strategies / Sandra Vandermerwe -- 4. Deregulation, Harmonization, and Liberalization: Implications for the International Marketing of Services / Bernard Hoekman -- 5. Marketing Strategies for Information Services / Jamin Karoutchi -- 6. The Marketing of Portfolio Management Services: A Private Banker's View / Patrick Odier and Daniel Lenhard -- 7. Combining Banking and Insurance Services: Some Implications for Marketing Strategies / Joseph Marbacher -- 8. Deregulation of Insurance and Market Organization: A Case Study of Zurich Insurance Group / Axel P. Lehmann -- 9. Marketing Strategies in Air Transportation: The Case of Swissair / Paul Reutlinger -- 10. The Global Marketing of Legal Services / Nicolas Ulmer -- 11. Lobbying for Market Access for Professional Services: Accountancy, Architecture, Engineering, and Legal Services / Julian Arkell -- 12. Guidelines for Strategy Formulation in Service Firms / Michel Kostecki -- 13. The Prospects for the Global Marketing of Services / Michel Kostecki.