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Marketing strategies for services : globalization, client-orientation, deregulation / edited by M. M. Kostecki.

Contributor(s): Kostecki, M. MMaterial type: TextTextPublication details: Oxford : Pergamon, 1994. ISBN: 0080423892Subject(s): Service industries -- Marketing -- Case studies | Professions -- Marketing -- Case studies | MarketingDDC classification: 658.8
Partial contents:
1. Strategies for Global Service Markets / Michel Kostecki -- 2. The Service Economy: Challenges and Opportunities for Business Firms / Orio Giarini -- 3. Service Network Structures for Consumer-Oriented Strategies / Sandra Vandermerwe -- 4. Deregulation, Harmonization, and Liberalization: Implications for the International Marketing of Services / Bernard Hoekman -- 5. Marketing Strategies for Information Services / Jamin Karoutchi -- 6. The Marketing of Portfolio Management Services: A Private Banker's View / Patrick Odier and Daniel Lenhard -- 7. Combining Banking and Insurance Services: Some Implications for Marketing Strategies / Joseph Marbacher -- 8. Deregulation of Insurance and Market Organization: A Case Study of Zurich Insurance Group / Axel P. Lehmann -- 9. Marketing Strategies in Air Transportation: The Case of Swissair / Paul Reutlinger -- 10. The Global Marketing of Legal Services / Nicolas Ulmer -- 11. Lobbying for Market Access for Professional Services: Accountancy, Architecture, Engineering, and Legal Services / Julian Arkell -- 12. Guidelines for Strategy Formulation in Service Firms / Michel Kostecki -- 13. The Prospects for the Global Marketing of Services / Michel Kostecki.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.8 MAR (Browse shelf(Opens below)) Available 4401266455
Total holds: 0

Enhanced descriptions from Syndetics:

1. Strategies for Global Service Markets / Michel Kostecki -- 2. The Service Economy: Challenges and Opportunities for Business Firms / Orio Giarini -- 3. Service Network Structures for Consumer-Oriented Strategies / Sandra Vandermerwe -- 4. Deregulation, Harmonization, and Liberalization: Implications for the International Marketing of Services / Bernard Hoekman -- 5. Marketing Strategies for Information Services / Jamin Karoutchi -- 6. The Marketing of Portfolio Management Services: A Private Banker's View / Patrick Odier and Daniel Lenhard -- 7. Combining Banking and Insurance Services: Some Implications for Marketing Strategies / Joseph Marbacher -- 8. Deregulation of Insurance and Market Organization: A Case Study of Zurich Insurance Group / Axel P. Lehmann -- 9. Marketing Strategies in Air Transportation: The Case of Swissair / Paul Reutlinger -- 10. The Global Marketing of Legal Services / Nicolas Ulmer -- 11. Lobbying for Market Access for Professional Services: Accountancy, Architecture, Engineering, and Legal Services / Julian Arkell -- 12. Guidelines for Strategy Formulation in Service Firms / Michel Kostecki -- 13. The Prospects for the Global Marketing of Services / Michel Kostecki.

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