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Companies and markets : understanding business strategy and the market environment / Bryan Lowes, Christopher Pass and Stuart Sanderson.

By: Contributor(s): Material type: TextTextPublication details: Blackwell, 1994.ISBN:
  • 0631190988
DDC classification:
  • 658 12A
Contents:
1. Strategic Direction: Background -- 2. Horizontal Expansion -- 3. Vertical Expansion -- 4. Conglomerate Expansion -- 5. International Expansion -- 6. Competitive Strategy and Industrial Economics: Background -- 7. Market Entry and Exit -- 8. Frameworks for Analysing Markets and Competitiveness -- 9. The Nature and Significance of Cost-Effectiveness -- 10. The Nature and Significance of Product Differentiation -- Technical Appendix: Theory of Markets.
Summary: The aim of this pathbreaking new text is to blend the relevant aspects of business policy and industrial economics to provide students with a powerful new framework for understanding how company strategy relates to the markets in which companies operate. By bringing these two key areas together for the first time in a textbook, it provides a better understanding of the factors which influence a firm's choice of strategy and the market consequences of such strategic choices.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.401 LOW (Browse shelf(Opens below)) Available 4400853505
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.401 LOW (Browse shelf(Opens below)) Available 4400853532
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.401 LOW (Browse shelf(Opens below)) Available 4400839138
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.401 LOW (Browse shelf(Opens below)) Available 4400853461
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.401 LOW (Browse shelf(Opens below)) Available 4400853470
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.401 LOW (Browse shelf(Opens below)) Available 440085348X
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.401 LOW (Browse shelf(Opens below)) Available 4400853514
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.401 LOW (Browse shelf(Opens below)) Available 4400853523
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.401 LOW (Browse shelf(Opens below)) Available 4400853541
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.401 LOW (Browse shelf(Opens below)) Available 4400853550
Total holds: 0

Enhanced descriptions from Syndetics:

1. Strategic Direction: Background -- 2. Horizontal Expansion -- 3. Vertical Expansion -- 4. Conglomerate Expansion -- 5. International Expansion -- 6. Competitive Strategy and Industrial Economics: Background -- 7. Market Entry and Exit -- 8. Frameworks for Analysing Markets and Competitiveness -- 9. The Nature and Significance of Cost-Effectiveness -- 10. The Nature and Significance of Product Differentiation -- Technical Appendix: Theory of Markets.

The aim of this pathbreaking new text is to blend the relevant aspects of business policy and industrial economics to provide students with a powerful new framework for understanding how company strategy relates to the markets in which companies operate. By bringing these two key areas together for the first time in a textbook, it provides a better understanding of the factors which influence a firm's choice of strategy and the market consequences of such strategic choices.