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Marketing : the encyclopedic dictionary.

By: Mercer, David (David Steuart)Material type: TextTextAnalytics: Show analyticsPublication details: Oxford : Blackwell, 1999. ISBN: 0631191070; 0631211268Subject(s): Marketing -- Dictionaries | Marketing -- EncyclopediasDDC classification: 658.8003 LOC classification: HF5412Summary: Dedicated exclusively to marketing topics and designed to be used by practising managers from all fields and by students, Marketing: The Encyclopedic Dictionary is a major contribution to the reference literature on marketing. Building on lessons learned from the author's leading textbook Marketing, the Dictionary contains over 5,000 entries in total, including extensive cross-references, 700 longer articles exploring topics in considerable depth, 800 shorter entries, and brief entries on thousands of marketing terms, allowing managers and students easy access to authoritative but practical explanations of specific subjects. Marketing: The Encyclopedic Dictionary offers an incomparable reference source in the subject of marketing. The emphasis is on practical understanding of the topics, so that they may be easily understood by managers in general, but the theory is also examined in sufficient depth to justify the book's position as the most authoritative marketing reference book available.
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Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.8003 MER (Browse shelf(Opens below)) Available 4404571162
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.8003 MER (Browse shelf(Opens below)) Available 4404571171
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.8003 MER (Browse shelf(Opens below)) Available 4404510510
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658.8003 MER (Browse shelf(Opens below)) Available 440451052X
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.8003 MER (Browse shelf(Opens below)) Available 4404510539
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.8003 MER (Browse shelf(Opens below)) Available 6000571136
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.8003 MER (Browse shelf(Opens below)) Available 6000084430
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.8003 MER (Browse shelf(Opens below)) Available 6000084441
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.8003 MER (Browse shelf(Opens below)) Available 6000084419
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.8003 MER (Browse shelf(Opens below)) Available 600008442X
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.8003 MER (Browse shelf(Opens below)) Available 6000084394
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.8003 MER (Browse shelf(Opens below)) Available 6000084408
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.8003 MER (Browse shelf(Opens below)) Available 6000025257
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references and index.

Dedicated exclusively to marketing topics and designed to be used by practising managers from all fields and by students, Marketing: The Encyclopedic Dictionary is a major contribution to the reference literature on marketing. Building on lessons learned from the author's leading textbook Marketing, the Dictionary contains over 5,000 entries in total, including extensive cross-references, 700 longer articles exploring topics in considerable depth, 800 shorter entries, and brief entries on thousands of marketing terms, allowing managers and students easy access to authoritative but practical explanations of specific subjects. Marketing: The Encyclopedic Dictionary offers an incomparable reference source in the subject of marketing. The emphasis is on practical understanding of the topics, so that they may be easily understood by managers in general, but the theory is also examined in sufficient depth to justify the book's position as the most authoritative marketing reference book available.

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