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Marketing / David Mercer.

By: Material type: TextTextAnalytics: Show analyticsPublication details: Cambridge, Mass. : Blackwell Publishers, 1996.Edition: 2nd edISBN:
  • 0631196382
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF5415.13
Contents:
1. Introduction -- 2. The Customer -- 3. Marketing Research and Information -- 4. Market Positioning and Segmentation -- 5. Product or Service Decisions -- 6. New Products -- 7. Pricing Decisions -- 8. Distribution Decisions -- 9. Advertising -- 10. Other Forms of Promotion -- 11. Selling and Sales Management -- 12. International Marketing -- 13. The External Environment -- 14. Marketing Planning.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.8 MER (Browse shelf(Opens below)) Available 4403383755
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.8 MER (Browse shelf(Opens below)) Available 4404302364
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.8 MER (Browse shelf(Opens below)) Available 4404302373
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.8 MER (Browse shelf(Opens below)) Available 4404302382
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.8 MER (Browse shelf(Opens below)) Available 4404302391
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.8 MER (Browse shelf(Opens below)) Available 4403435146
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.8 MER (Browse shelf(Opens below)) Available 4403435155
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references and index.

1. Introduction -- 2. The Customer -- 3. Marketing Research and Information -- 4. Market Positioning and Segmentation -- 5. Product or Service Decisions -- 6. New Products -- 7. Pricing Decisions -- 8. Distribution Decisions -- 9. Advertising -- 10. Other Forms of Promotion -- 11. Selling and Sales Management -- 12. International Marketing -- 13. The External Environment -- 14. Marketing Planning.