European cases in retailing / edited by Marc Dupuis and John Dawson.Material type: TextPublication details: Malden, MA : Blackwell Publishers, 1999. ISBN: 0631207309Subject(s): Retail trade -- Case studies -- EuropeDDC classification: 381.1094 LOC classification: HF5429.6 E9
|Item type||Home library||Call number||Status||Date due||Barcode||Item holds|
|Two Week Loan||de Havilland Learning Resources Centre Main Shelves||381.1094 EUR (Browse shelf(Opens below))||Available||4404499415|
Enhanced descriptions from Syndetics:
Includes bibliographical references and index.
Pt. I. The Internationalization of Retailing. 1. Towards Global Retailing: The Promodes Case / Leon Salto. 2. The Internationalization of Pret-a-Porter - the Case of Kookai and Morgan's Entry into the UK Fashion Market / Christopher M. Moore. 3. IKEA: International Development / Nathalie Prime. 4. AER Rianta International (ARI) / Mary Wilcox and Edmund O'Callaghan. 5. Free Record Shop: The Sky is the Limit? / Evert Helfferich and Marjolein Hinfelaar. 6. The Body Shop International: Options for Expansion / Paul Freathy. 7. The Impact of Foreign Involvement on the Greek Department Store Sector: The Bhs-Klaoudatos Experience / Christina Boutsouki and David Bennison. 8. Czech Retailers Face a Heavy Attack of International Chains / Tomas Drtina and Tomas Krasny -- Pt. II. The Retailing Mix. 9. Nature et Decouvertes Company / Marc Benoun. 10. Shoe Express: A New Concept in Footwear Retailing / Lynn Stainsby. 11. The Benetton Nebula / Frederic Frery. 12. Haagen-Dazs / Marc Dupuis and Elisabeth Tissier-Desbordes. 13. Coop in Italy and the Low Price Challenge / Enrico Colla. 14. When Logistics Threaten to Become a Source of 'Competitive Disadvantage': The Intermarche Co-operative Case / Gilles Pache. 15. Finding the Right Location: A Case Study in the Ethics of Retail Location / Paul Whysall. 16. The Early Socialization of Graduates into the Retail Industry / Jacqui Gush. 17. 'A Christmas Fit for a Princes' Square': The Role of Design in Shopping Centre Positioning / Malcolm Lochhead and Christopher M. Moore. 18. The Caisse d'Epargne: Towards Optimal Distribution / Frederic Jallat and Elisabeth Tissier-Desbordes. 19. The Olympic Museum Shop / Lluis Martinez-Ribes and Maria Dolores De Juan Vigaray.
This new casebook on retailing contains seventeen new cases illustrating the key issues facing European retailers today. While taking a practical approach, these cases are designed to illustrate the complex nature of retail activity and the importance of culture in retailing. The cases are not simply stories of how these firms undertook particular activities. Each of them deals with a specific set of issues and is written to enable exploration of these issues. The cases demonstrate some of the similarities and differences facing retailers from different countries, and include questions which enable exploration of key aspects of retail strategy or operations.