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Public relations writing and media techniques / Dennis L. Wilcox, Lawrence W. Nolte ; foreword by Patrick Jackson.

By: Contributor(s): Material type: TextTextPublication details: New York : Longman, 1997.Edition: 3rd edISBN:
  • 0673980839
Subject(s): DDC classification:
  • 659.2 20
LOC classification:
  • HM263 .W494 1996
Contents:
Pt. 1. The Basics of Public Relations Writing. Ch. 1. Preparing for Writing. Ch. 2. Legal and Ethical Considerations. Ch. 3. Persuasive Writing. Ch. 4. Finding and Generating News -- Pt. 2. Writing for Mass Media. Ch. 5. The News Release. Ch. 6. The Feature Story. Ch. 7. Photos and Graphics. Ch. 8. Radio and Television. Ch. 9. Pitch Letters, Advisories, News Conferences and Op-Ed. Ch. 10. Media Lists, Mailings and the Internet. Ch. 11. The Basics of Media Relations -- Pt. 3. Writing for Other Media. Ch. 12. Newsletters and Magazines. Ch. 13. Leaflets and Brochures. Ch. 14. Public Relations Advertising. Ch. 15. Letters, Direct Mail and Reports. Ch. 16. Speakers and Speeches. Ch. 17. Audiovisual Aids -- Pt. 4. Managing Programs and Campaigns. Ch. 18. Meetings and Events. Ch. 19. Program Planning. Ch. 20. Program Evaluation. A Glossary for Public Relations Writers.
Summary: Offering an effective, highly accessible combination of theory and practice, this thoroughly updated and truly comprehensive text covers the full range of public relations writing and media techniques. It clearly explains major theories and concepts as well as provides basic guidelines, checklists, and "how-to" advice. Abundant, up-to-date examples from actual media practice illustrate the content's real-world application.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 659.2 WIL (Browse shelf(Opens below)) Available 4403898215
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 659.2 WIL (Browse shelf(Opens below)) Available 4404179972
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 659.2 WIL (Browse shelf(Opens below)) Available 4404182855
Total holds: 0

Enhanced descriptions from Syndetics:

Includes index.

Pt. 1. The Basics of Public Relations Writing. Ch. 1. Preparing for Writing. Ch. 2. Legal and Ethical Considerations. Ch. 3. Persuasive Writing. Ch. 4. Finding and Generating News -- Pt. 2. Writing for Mass Media. Ch. 5. The News Release. Ch. 6. The Feature Story. Ch. 7. Photos and Graphics. Ch. 8. Radio and Television. Ch. 9. Pitch Letters, Advisories, News Conferences and Op-Ed. Ch. 10. Media Lists, Mailings and the Internet. Ch. 11. The Basics of Media Relations -- Pt. 3. Writing for Other Media. Ch. 12. Newsletters and Magazines. Ch. 13. Leaflets and Brochures. Ch. 14. Public Relations Advertising. Ch. 15. Letters, Direct Mail and Reports. Ch. 16. Speakers and Speeches. Ch. 17. Audiovisual Aids -- Pt. 4. Managing Programs and Campaigns. Ch. 18. Meetings and Events. Ch. 19. Program Planning. Ch. 20. Program Evaluation. A Glossary for Public Relations Writers.

Offering an effective, highly accessible combination of theory and practice, this thoroughly updated and truly comprehensive text covers the full range of public relations writing and media techniques. It clearly explains major theories and concepts as well as provides basic guidelines, checklists, and "how-to" advice. Abundant, up-to-date examples from actual media practice illustrate the content's real-world application.