The marketing of nations : a strategic approach to building national wealth / Philip Kotler, Somkid Jatusripitak, & Suvit Maesincee.Material type: TextPublication details: New York ; London : Free P., 1997. ISBN: 068483488XSubject(s): Export marketing | International tradeDDC classification: 382
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Enhanced descriptions from Syndetics:
Pt. I. Understanding the Challenge of National Economic Development. 1. Challenges to Building a Nation's Wealth. 2. Major Dilemmas and Trade-Offs in Public Policy Toward Economic Development. 3. Distinguishing Alternative Pathways to Development -- Pt. II. Formulating the Nation's Strategic Vision. 4. Strategic Groups of Nations and the Global Competitive Structure. 5. Assessing the Nation's Strengths and Weaknesses. 6. Assessing the Nation's Opportunities and Threats. 7. Developing the Nation's Strategic Thrust -- Pt. III. Developing the Nation's Strategic Postures. 8. Developing the Nation's Investment Policies. 9. Building the Nation's Industrial Clusters. 10. Developing the Nation's Industrial Portfolio. 11. Developing the Nation's Trade Policies. 12. Developing the Nation's Macroeconomic Policies. 13. Developing the Nation's Infrastructure. 14. Developing the Nation's Institutional Framework -- Pt. IV. Supporting Company Growth and Prosperity. 15. Bridging Corporate Strategy with the Nation's Wealth-Building Strategy. 16. Nourishing Company Growth. 17. Strategic Development Through Cooperative Strategies. 18. National Wealth-Building Strategies: From Strategic Vision to Strategic Implementation.
The Marketing of Nations is the first book in its field to connect macroeconomic public policy with the microeconomic behavior of industries, firms, and consumers, and the first to apply strategic planning to the building of national wealth. Step by step, the authors show how managers, corporate strategists, and government policymakers and planners can determine the pathways that will best achieve economic development in the context of world markets. With plentiful case material on Japan, the Four Tigers, China, India, Southeast Asia, Latin America, and Eastern Europe, the authors provide the first comprehensive synthesis of economic, political, and cultural factors that affect economic progress in all nations, both industrial and developing.