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Ben & Jerry's double-dip : lead with your values and make money, too / Ben Cohen & Jerry Greenfield.

By: Contributor(s): Material type: TextTextPublication details: New York ; London : Simon & Schuster, 1997.ISBN:
  • 0684834995
Subject(s): DDC classification:
  • 658.408 21
Contents:
Introduction: Being Here Now -- 1. What Do You Mean, Values-Led Business? -- 2. Looking for Goods in All the Right Places: Values-Led Sourcing and New-Product Development -- 3. Turning Values into Value: Values-Led Finance -- 4. Franchises and Partnerships: Values-Led Retailing -- 5. Marketing for Real -- 6. People Power: Values-Led Human Resources -- 7. Mixing Business and Politics: Taking Stands on Social Issues -- 8. International Growth -- 9. The Future of Values-Led Business -- App. A. The Social Performance Report -- App. B. Resource Guide.
Summary: From the day they founded Ben & Jerry's in 1978, through the twists and turns of building what is now a $160 million international company, Ben and Jerry have been as committed to turning business into a tool for social change as they've been to turning premium ingredients into great ice cream. In Ben & Jerry's Double-Dip, Ben and Jerry recount - with the irreverent humor and unfettered imagination that brought us such memorable flavors as "Cherry Garcia," "Wavy Gravy," and "Chubby Hubby" - some of their untraditional and most successful marketing strategies. For example, when they needed money to build a new plant, Ben and Jerry eschewed conventional methods of raising capital; instead, they held a Vermont-only public stock offering, which put the ownership of the company into the hands of the residents of Ben & Jerry's home state. With its seemingly wacky antics, controversial social and political stands, and iconoclastic corporate policies, the company that's come to embody socially responsible business has drawn the skepticism of business analysts, the criticism of media cynics, and the amazement - and ultimately, the respect - of the business world and the people in it. As Ben and Jerry explain in Double-Dip, they haven't always known exactly what they were doing, but they've always known why they were doing it. There's a method to their madness; that method is what they call "values-led business." Ben & Jerry's Double-Dip explains what values-led business is, why it's the best model for business today, and how anyone who owns, works for, invests in, or shops with a company can help make it a socially responsible business.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.408 COH (Browse shelf(Opens below)) Available 4404177603
Total holds: 0

Enhanced descriptions from Syndetics:

Introduction: Being Here Now -- 1. What Do You Mean, Values-Led Business? -- 2. Looking for Goods in All the Right Places: Values-Led Sourcing and New-Product Development -- 3. Turning Values into Value: Values-Led Finance -- 4. Franchises and Partnerships: Values-Led Retailing -- 5. Marketing for Real -- 6. People Power: Values-Led Human Resources -- 7. Mixing Business and Politics: Taking Stands on Social Issues -- 8. International Growth -- 9. The Future of Values-Led Business -- App. A. The Social Performance Report -- App. B. Resource Guide.

From the day they founded Ben & Jerry's in 1978, through the twists and turns of building what is now a $160 million international company, Ben and Jerry have been as committed to turning business into a tool for social change as they've been to turning premium ingredients into great ice cream. In Ben & Jerry's Double-Dip, Ben and Jerry recount - with the irreverent humor and unfettered imagination that brought us such memorable flavors as "Cherry Garcia," "Wavy Gravy," and "Chubby Hubby" - some of their untraditional and most successful marketing strategies. For example, when they needed money to build a new plant, Ben and Jerry eschewed conventional methods of raising capital; instead, they held a Vermont-only public stock offering, which put the ownership of the company into the hands of the residents of Ben & Jerry's home state. With its seemingly wacky antics, controversial social and political stands, and iconoclastic corporate policies, the company that's come to embody socially responsible business has drawn the skepticism of business analysts, the criticism of media cynics, and the amazement - and ultimately, the respect - of the business world and the people in it. As Ben and Jerry explain in Double-Dip, they haven't always known exactly what they were doing, but they've always known why they were doing it. There's a method to their madness; that method is what they call "values-led business." Ben & Jerry's Double-Dip explains what values-led business is, why it's the best model for business today, and how anyone who owns, works for, invests in, or shops with a company can help make it a socially responsible business.