Competing on Internet time : lessons from Netscape and its battle with Microsoft / Michael A. Cusumano, David B. Yoffie.Material type: TextPublication details: New York, NY : Free Press, c1998. ISBN: 0684853191Subject(s): Netscape Communications Corporation | Microsoft Corporation | Internet software industry -- United States | Competition -- United StatesDDC classification: 338.470046780973 LOC classification: HD9696.65.U64
|Item type||Home library||Call number||Status||Date due||Barcode||Item holds|
|Two Week Loan||de Havilland Learning Resources Centre Main Shelves||338.47004678 CUS (Browse shelf(Opens below))||Available||4404660692|
Enhanced descriptions from Syndetics:
Includes bibliographical references (p. 343-351) and index.
1. Introduction: Competing in the Age of the Internet -- 2. Creating the Company: The Vision, the People, and the Organization -- 3. Competitive Strategy: Using Judo to Turn an Opponent's Strength into Weakness -- 4. Design Strategy: Leverage through Cross-Platform Techniques -- 5. Development Strategy: Flexible, Fast, and "Slightly out of Control" -- 6. Competing on Internet Time: Lessons from Netscape and Microsoft -- App. 1. Netscape's Chronology -- App. 2. Netscape's Products.
Competing on Internet time means competitive advantage can be won and lost overnight. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, Michael Cusumano and David Yoffie draw vital lessons from Netscape, the first pure Internet company, and how it has employed the techniques of "judo strategy" in its pitched battle with Microsoft, the world's largest software producer. Managers in every high-tech industry will discover a wealth of new ideas on how to create and scale-up a new company quickly; how to compete in fast-paced, unpredictable industries; and how to design products for rapidly evolving markets. The lessons that Cusumano and Yoffie derive from Netscape's contest with Microsoft go far beyond start-ups and Internet software. Small companies in any industry and powerful, established firms alike will welcome the principles the authors formulate from this David-and-Goliath-like struggle.