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Brand identity for television : with knobs on / Martin Lambie-Nairn ; edited by Jeremy Myerson.

By: Contributor(s): Material type: TextTextPublication details: London : Phaidon, 1997.ISBN:
  • 0714834475
Subject(s): DDC classification:
  • 741.6 21
Contents:
Introduction / Jeremy Myerson -- Brand identity for television -- Turning on to television -- Launching Channel 4 -- Discovering marketing -- Repositioning BBC1 and BBC2 -- Exploring foreign fields -- Finding common ground.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan College Lane Learning Resources Centre Main Shelves 741.6 LAM (Browse shelf(Opens below)) Available 4403936663
Total holds: 0

Enhanced descriptions from Syndetics:

Introduction / Jeremy Myerson -- Brand identity for television -- Turning on to television -- Launching Channel 4 -- Discovering marketing -- Repositioning BBC1 and BBC2 -- Exploring foreign fields -- Finding common ground.